Is print media dead? Not in the slightest. So where are its ambassadors? 

In this episode, Jacky Hobson discusses the potential impact of Canon’s Insight report on print’s perception gap with consultant Ulbe Jelluma. He uses compelling statistics and evidence for the tactile, sensorial impact of print on paper to make an impassioned argument for the next era of print marketing. 

As a marketing and advertising specialist with a long-term focus on the effectiveness of marketing spend, Ulbe knows why printers can afford to be far more confident in what they offer marketers. Here, he provides some of the tools print providers need to communicate print’s power to engage and persuade.  

This episode of Print Matters focuses on being confident, one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://canon.sm/PrintMattersPodcast

Find Ulbe Jelluma online:

Twitter: @Ulbe
Website: https://www.printpower.eu/
LinkedIn: https://www.linkedin.com/in/jelluma/

Print is not only alive and kicking, it’s evolving. Paper already offers a trusted medium proven to speed up users’ purchasing decisions, but with new technologies that allow digital journeys to be embedded directly into static print assets, the game is changing. 

The most obvious example of where paper meets digital is QR codes. But have you heard of visual commerce? That’s just one of the subjects tackled by Stefano Biondi, co-founder and director of Phuzion Media, in this episode’s discussion with Jacky Hobson. 

Phuzion Media’s image recognition platform combines traditional media and digital content with the aim of creating more connected customer experiences. Join Stefano and Jacky to explore the opportunities that this new technology is creating for print and its vital role in the media campaigns of tomorrow. 

This episode of Print Matters focuses on being accountable, one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://canon.sm/PrintMattersPodcast

Find Stefano Biondi online:

Website: https://www.phuzion.media
LinkedIn: https://www.linkedin.com/company/phuzion-media/
Stefano’s LinkedIn: https://www.linkedin.com/in/mr-stefano-biondi/

How can PSPs get more involved with data and personalisation? What are the barriers to doing so and what do printers have to do to get round them? Where do you start? 

For many PSPs, working with data may be uncharted waters. But having access to the right data is the key to creating multi-channel, personalised campaigns that span print and digital effectively. 

In this episode, Jacky Hobson speaks with Chris Dawson  from Databroker, an organisation that provides B2B sales data for its clients’ marketing campaigns. Together, they explore why the smart deployment of data represents a compelling revenue opportunity for print service providers – and one many aren’t yet exploiting. As Chris says, joining the conversation is the first step.  

This episode of Print Matters focuses on being digital, one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://canon.sm/PrintMattersPodcast

Find Chris Dawson online:

Website: https://www.data-broker.co.uk/
Twitter: https://twitter.com/Databroker
LinkedIn:  https://www.linkedin.com/company/databroker/
Chris’ LinkedIn: https://www.linkedin.com/in/chrisdawsondatabroker/ 

Canon’s Insight Report found that brands and agencies continue to set aside significant budget for print marketing materials. But with buyers wanting more input from printers, and younger marketers being less exposed to printed media, the onus is on print service providers to be creative, proactive, and more vocal than ever when it comes to the possibilities and power of print. 

In this episode of Print Matters, Jacky Hobson talks with Sarah Burns, Head of Media Solutions at media consultancy firm Join the Dots*. She is also the Deputy Chair of the Direct Marketing Association (DMA) Print Council, which continues to do excellent work in getting the UK excited about print. 

Hear about the return of scratch and sniff ads, a chocolate letter from the Royal Mail and what Sarah feels printers need to do to prove the value of print in the age of digital.  

This episode focuses on being creative, one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://canon.sm/PrintMattersPodcast

*In the podcast you will hear Sarah’s agency referred to by its previous name, Edit. Edit’s Connected Acquisition team rebranded as Join the Dots in January 2022.

Find Sarah Burns online:

Twitter: @wejoindots
Instagram: @wejoindots
LinkedIn: https://www.linkedin.com/in/sarah-burns-nee-dabrowski-a0a6b44/
Website: https://wejointhedots.co.uk/
DMA website: https://dma.org.uk 

What does added value mean for a print service provider? And why does it matter? That’s one of the themes Rupert Smith, CEO of Halstan, tackles with Jo Lloyd in this episode of Print Matters.  

Over 100 years ago, Rupert's great-grandfather founded the business that would become an acclaimed international book printer and binder. Today, Rupert has a vision for the company that would have been unimaginable even a few years ago. The introduction of social media marketing campaigns in 2020, for example, has quickly expanded Halstan’s customer base.

Rupert’s vision involves both being consultative – guiding clients through the production steps, paper types and possibilities that will help them realise their creative vision – and investing in technologies that will reduce the overall cost of bringing books to market. He tells Halstan’s story with a passion and expertise that clearly demonstrates his publishing pedigree.  

The Canon Ascent Programme is a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://canon.sm/PrintMattersPodcast