Print Shop Radio

It's the 21st century, folks. Stop wasting money on stuff that worked in 1995. We've learned a few things about marketing our print shop that simply do not work effectively. Of course we learned this the hard way...like everything else. Tune in and learn what NOT to do in your shop.

This week we have a lighthearted discussion about how its pretty much impossible to NOT have our printing lives affect us outside of the office. It's fun. You will relate.

This week we deep dive into the "service" side of the business that is sometimes overlooked. Don't be that shop! Lots of examples that you may not relate to our industry but when it comes to that customer experience, I bet one of these hit home!

You might be hesitant to use outside vendors to do work for you. We used to be. Tune in and listen to our rationale behind why and when we outsource print work for our customers. A totally transparent and open conversation about when we choose to NOT print certain things in-house.

Don't let sponsorship opportunities pass you by! Go looking for them! Listen to this week's episode to learn how we turn those "giveaways" into long-term partnerships and serious profit!

This week Keli, Michael and I get in the weeds on our new social media video marketing strategy for our print shop. We tell you exactly what we're doing and what we expect from this. Marketing is a long game and we know it, so this topic will come around again as we learn more.

Feather ruffling time here! Yes we are totally tackling the behind-the-scenes topic of dealing with those wanna-be designers who think they know far more than they actually do. We also praise our (and your) hard-working REAL designers who make the shop look good with their depth of knowledge and skill. Good stuff!

Adding digital printing to your offset shop isn't the horror you think it is. Most of the time anyway. Faster setups, less waste, cost-effective shorter runs...there's not much to dislike about it. If all of your business is long run offset, you're leaving profit on the table for your digital competitors to take.

Another joyful jaunt down Printing Lane. Don't miss this one if you really wanna know how to get that peace and quiet you've been looking for in your print shop. Follow our 7 steps to get rid of customers and before long everyone in your shop will be playing solitaire on their phones.

We cover the basics of space requirements, equipment and the process of screen printing if you're thinking of adding it to your capabilities. We'll also touch on DTG and if it makes sense for you.