How is AI reshaping the PCB design landscape? What challenges are engineers and small businesses facing today, and how can advanced tools provide solutions?

In this episode of The Printed Circuit Podcast, host Steph Chavez from Siemens speaks with Antonio Becerra Esteban, Head of Customer Success at CELUS, about the transformative role of AI in PCB design. 

They explore how AI tools, like the CELUS platform, help engineers move from requirements to prototypes with unparalleled speed and efficiency while addressing challenges like the growing knowledge gap in hardware engineering and supply chain constraints.

Antonio shares insights into CELUS' innovative AI assistant, CUBOt , and how it simplifies design processes, enhances decision-making, and minimizes errors. He discusses real-world success stories of how AI-powered solutions have enabled engineers to overcome barriers and help small businesses remain competitive in the fast-evolving PCB market.

Listeners will also get a glimpse into the partnership between CELUS and Siemens EDA, which combines the power of AI with cutting-edge PCB design tools to create an integrated, efficient workflow.

If you're an engineer, designer, or small business owner searching to learn more about leveraging AI to streamline your PCB design process and stay competitive in the ever-evolving electronics industry, this episode is a must-listen.

What You’ll Learn in this Episode:

• What does CELUS do, and how was it founded? (00:40)

• Biggest challenges engineers and small businesses face in PCB design (04:40)

• How is AI specifically transforming the field of PCB design (09:30)

• What benefits can engineers gain from using AI in PCB design workflows? (12:24)

• How integrating CELUS AI with Siemens design tools will benefit users in the SMB market (22:56)

• What to Expect from the CELUS-Siemens Fully Integrated Product in March 2025 (27:55)

• Advice for you engineers starting out in PCB design (30:40)

Connect with Steph Chavez:

● LinkedIn

● Website

Connect with Antonio Becerra Esteban

● LinkedIn

● Website

What is Ultra High Density Interconnect (UHDi) technology, and why is it critical for modern PCB designs? How does collaboration between designers and fabricators ensure the success of UHDi boards?

In this episode of The Printed Circuit Podcast, host Steph Chavez from Siemens talks with Anaya Vardya, CEO of American Standard Circuits, about Ultra High Density Interconnect (UHDi) technology and its growing importance in industries like telecommunications, aerospace, and medical devices.

Anaya explains how UHDi enables smaller, higher-performance PCBs through advanced techniques like microvias and optimized layouts. He also discusses the key challenges in manufacturing these complex boards, such as sequential builds and specialized equipment.

Listeners will learn about the importance of early collaboration between designers and fabricators to avoid costly mistakes and delays. Anaya and Steph also touch on the future of PCB technology and the increasing need for advanced solutions like UHDi.

What You’ll Learn in this Episode:

Connect with Steph Chavez:

Connect with Anaya Vardya:

Can cloud technologies revolutionize how we approach electronics and PCB design? What role does AWS play in shaping the future of collaboration, security, and performance in this industry?

I’m your guest host, Matthew Walsh, filling in for Steph Chavez this week, and in this episode, we sit down with Adam Cabler, Chief Cloud Architect at Siemens Electronic Board Systems. Adam shares his extensive experience with EDA software development and dives into how Siemens is leveraging AWS to enhance PCB design tools.

We explore the journey of integrating cloud capabilities into Siemens’ design tools, the specific challenges they’ve faced, and the transformative cloud-enabled features that are enhancing collaboration for design teams worldwide. This episode offers key insights for engineers, IT professionals, and anyone curious about the intersection of cloud technology and electronics design.

What You’ll Learn in this Episode:

Connect with Matthew Walsh:



Connect with Adam Cabler

Can seamless ECAD/MCAD collaboration revolutionize your PCB designs? How can women in engineering shape this bright future and lead the charge in challenging industry norms?

I’m your host, Steph Chavez, and in this episode, we take a deep dive into the world of ECAD/MCAD collaboration with industry experts Charlene McCauley and Terrie Duffy. They share their vast experience working on complex PCB designs for major companies like Dell, highlighting the importance of seamless integration between electrical and mechanical design. 

Charlene and Terrie also reflect on their journeys as women in the traditionally male-dominated field of engineering. They talk about their efforts to mentor the next generation of engineers, and they emphasize the growing opportunities for women in PCB design and engineering. 

This episode is packed with insights on overcoming design challenges, the evolution of collaboration tools, and inspiring stories about breaking barriers in the engineering world. 

What You’ll Learn in this Episode:

Connect with Steph Chavez:

Connect with Charlene McCauley

Connect with Terrie Duffy

Design reuse in Electronic Design Automation (EDA) involves leveraging existing designs to speed up development, reduce risks, and ensure quality. By reusing proven circuitry and IP, engineers save time, lower costs, and maintain high standards across projects.

I’m your host, Steph Chavez. In this episode, we will explore design reuse methodologies in EDA. I’m thrilled to have my dear friends, Andre Mosley, a Marketing Development Specialist at Siemens EDA, and Carlos Gazca, a Senior Technical Marketing Engineer at Siemens EDA, join me for this insightful discussion.

In this episode, you will learn about the crucial concept of design reuse in EDA, including its benefits, challenges, and best practices. You will also discover how leveraging existing designs can enhance efficiency, reduce time-to-market, and maintain high-quality standards in electronic product development.

What You’ll Learn in this Episode:

Connect with Andre Mosley:

• LinkedIn

Connect with Carlos Gazca:

• LinkedIn

Connect with Steph Chavez:

• LinkedIn

RF PCB design involves the creation of printed circuit boards that manage high-frequency signals for radio frequency and microwave applications, ensuring optimal performance and minimal interference.

I’m your host, Steph Chavez. Today, we're delving into the fascinating world of RF PCB design

with our guest Per Viklund, Director of IC Packaging and RF Product Lines at Siemens. 

In this episode, you will learn about the unique challenges of RF PCB design, the importance of integrating RF, analog, and digital components, and the effective use of modern design tools like Siemens' Xpedition Layout and PADS Pro Tools. 

What You’ll Learn in this Episode:

Connect with Per Viklund:

• LinkedIn

Connect with Steph Chavez:

• LinkedIn

From voltage droops that threaten system stability to electromagnetic interference that disrupts signal integrity, engineers face countless obstacles in their quest for optimal Power Distribution Network (PDN)  performance. 

I’m your host, Steph Chavez, today, we're diving into power integrity and designing Power Distribution Networks (PDNs) with our guest, Daniel Beeker. From his transformative journey under industry giants like Richard Hartley and Ralph Morrison to his current role as a technical director at NXP, Daniel is on a mission to empower engineers with insights into energy management and PDN design.

In this episode, you will learn about the foundational importance of power distribution in electronic design and uncover common challenges and pitfalls encountered in PDN design. You will also gain valuable insights into practical strategies for ensuring stable and efficient power delivery.

What You’ll Learn in this Episode:

Connect with Daniel Beeker:

• LinkedIn

Connect with Steph Chavez:

• LinkedIn

Traditional printed circuit board (PCB) designs frequently encounter constraints in space optimization and weight reduction, particularly in compact electronic devices. However, by seamlessly integrating rigid and flexible PCB elements into a unified entity, Rigid-Flex PCB design presents a revolutionary solution for electronic system architecture.

I'm your host, Steph Chavez, and today, we dive deep into the fascinating realm of Rigid-Flex PCB design. Joining me is Tara Dunn, Director of Training and Education for SMTA. Together, we'll unpack the intricacies, challenges, and opportunities surrounding Rigid-Flex PCB design.

In this episode, you will learn about the transformative potential of Rigid-Flex design in optimizing space, reducing weight, and enhancing overall system performance in electronic devices. Additionally, you'll discover key insights into cost considerations, practical implementation strategies, and the importance of continuous learning and networking in mastering Rigid-Flex engineering. 

What You’ll Learn in this Episode:

Connect with Tara Dunn:

• LinkedIn

Connect with Steph Chavez:

• LinkedIn

The concept of Manufacturing-Driven Design (MDD) represents a shift towards validating manufacturing requirements during the design phase, empowering designers to ensure both electrical and manufacturing needs are met.

I’m your host, Steph Chavez, and for this episode, I have two industry experts: Max Clark, Product Strategy and Technology Director at Siemens, and Gerry Partida, Vice President of Technology at Summit Interconnect. Today, we will delve into the evolution of design and manufacturing processes within the printed circuit engineering industry, emphasizing collaboration, data-driven decision-making, achieving higher quality, and efficiency

In this episode, you will learn the utilization of digital twins for multi-disciplinary integration, and the importance of collecting and analyzing data for validation. You will also hear more about tools like PCBFlow, offering tool-agnostic solutions, and enabling designers to validate their designs against industry standards early on.

What You’ll Learn in this Episode:

Connect with Max Clark:

• LinkedIn

Connect with Gerry Partida:

• LinkedIn

Connect with Steph Chavez:

• LinkedIn

Neglecting EMC compliance during PCB design might cause days of distress during re-design, delaying other important product development milestones. However, by incorporating some straightforward checks and best practices, PCBs have a greater chance of meeting expensive EMC compliance standards in a minimum number of tests.

I’m your host, Steph Chavez, and here to join me is John Kraemer, an electromagnetic compatibility engineer with extensive experience. Today we will cover various aspects of EMI (Electromagnetic Interference), EMC (Electromagnetic Compatibility), SI (Signal Integrity), and PI (Power Integrity) in PCB (Printed Circuit Board) design, including their importance, design tools, and processes recommended for success.

In this episode, you will learn about employing appropriate tools and processes to ensure reliable products that meet electromagnetic compatibility standards. You will also hear about PCB design tools including pre-layout and post-layout tools like HyperLynx SI and HyperLynx PI, as well as advanced electromagnetic field solvers when necessary.

What You’ll Learn in this Episode:

Connect with John Kraemer:

• LinkedIn



Connect with Steph Chavez:

• LinkedIn