In this episode of The IADS Retail Park 🎙️, Maya and Selvane go behind the scenes of Printemps Haussmann’s sweeping transformation. Discover why this Parisian icon—fresh off a bold rebrand, new logo, and vibrant color palette—is pivoting to “less retail, more experience,” blending rooftop escapes, secondhand shopping, immersive spaces, and even the metaverse. With new concepts such as “La Coupole Plage,” “7ème Ciel” circular fashion ♻️, and artist-driven collaborations, Printemps is betting on a mix of community, culture, and customer-centric innovation to win back locals and attract global tourism in a post-pandemic world. Is this ambitious playbook the blueprint for the future of department stores? Join us for a conversation 💬 on what’s working, what’s next, and the lessons every retailer can learn from Printemps’s revival.

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