By this point in your learning journey, you have built a solid understanding of customer journey mapping. You know how to identify digital touchpoints, map paths, enrich journeys with behavioral data, add emotions and expectations, and pinpoint pain ...

Prioritize optimization opportunities

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Prioritize optimization opportunities

Prioritize optimization opportunities