Episode 4: Prioritize Sales Training For Your Bottom Line

Sales down? That’s not your wholesaler’s problem.

Julie tackles this episode’s bottlenecks with two specific scenarios in mind: an owner-driven sales approach scrappy— but not in a good way— and, having a sales representative but not a sales plan. Both lack strategy, and you can’t sell anything without strategy.

Tune in for a dose of Julie’s tough love and sound advice on training your sales team, a non negotiable. Instead of sitting around and commiserating about the beverage alcohol category down, let’s get to work on sales training!

What you’ll learn in this episode:

- Julie's 20 hour a week rule of thumb

- The value of engagement with accounts that fosters relationships and promotes reordering

- Tactics for identifying and building relationships with key accounts

- A checklist of quick wins for your sales department

Best For:

Owners and operators of beer, cider, seltzer, kombucha, spirits, THC, and non-alc brands who want to drive revenue... so, every one of them.

Submit your bottlenecks here.