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Prioritizing Customer Satisfaction in Product Design (the Kano Model)
How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others?
Not all features are equal in the eyes of our customers. And not all features are value-added, either.
In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features.
You'll learn how to differentiate between essential and non-essential features, ensuring that your design truly resonates with your customers. This episode walks through the intricacies of the Kano Model's two-by-two matrix and the different satisfaction levels represented by various lines and curves.
Too complex? We break it down. Prioritize your features based on their impact to the customer using their voice. Then, consider how well you want to implement that in your design using the Kano Model.
Get ready for practical tips and proven strategies to enhance your product’s value while managing cost, time, and design trade-offs. This episode is an introduction to the Kano Model for design.
Visit the podcast blog for a Kano Model and examples to help you put it into practice.
JOIN ME ON SUBSTACK Subscribe today. Get themed Q&As, live chats, in-depth analysis, comprehensive guides, and access to my Strategy Vaults. Founding Member spots are open now.
PICK MY BRAIN Got a particular problem you’d like clarity on? Schedule a 60-minute virtual call with me - we’ll work through it together.
ENROLL IN MY COURSE FMEA in Practice: from Plan to Risk-Based Decision Making is enrolling now. Lifetime access, practical tools, and over 300 students already learning.
GET THE BOOK Pierce the Design Fog is your playbook for concept development to engineering design inputs.
VIEW MY OTHER SERVICES Visit my website to learn more.
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
View all episodes
By Dianna DeeneyHow do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others?
Not all features are equal in the eyes of our customers. And not all features are value-added, either.
In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features.
You'll learn how to differentiate between essential and non-essential features, ensuring that your design truly resonates with your customers. This episode walks through the intricacies of the Kano Model's two-by-two matrix and the different satisfaction levels represented by various lines and curves.
Too complex? We break it down. Prioritize your features based on their impact to the customer using their voice. Then, consider how well you want to implement that in your design using the Kano Model.
Get ready for practical tips and proven strategies to enhance your product’s value while managing cost, time, and design trade-offs. This episode is an introduction to the Kano Model for design.
Visit the podcast blog for a Kano Model and examples to help you put it into practice.
JOIN ME ON SUBSTACK Subscribe today. Get themed Q&As, live chats, in-depth analysis, comprehensive guides, and access to my Strategy Vaults. Founding Member spots are open now.
PICK MY BRAIN Got a particular problem you’d like clarity on? Schedule a 60-minute virtual call with me - we’ll work through it together.
ENROLL IN MY COURSE FMEA in Practice: from Plan to Risk-Based Decision Making is enrolling now. Lifetime access, practical tools, and over 300 students already learning.
GET THE BOOK Pierce the Design Fog is your playbook for concept development to engineering design inputs.
VIEW MY OTHER SERVICES Visit my website to learn more.
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
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