This week's guest is Michael Reda, VP of Omni-Channel Marketing & Insights at T. Marzetti Company. Michael has transformed the company's digital and eCommerce strategy since joining in 2021. His previous brand management experience includes Conagra and Kraft Heinz.

Michael shares the things he can take risks on with smaller brands that aren't possible with larger ones (5:58), how analytics and creative are intertwined (12:27), the transformation of T. Marzetti's digital presence since 2021 (13:58), why retail media is an important part of their strategy (18:53), and what you need in order to switch from a few "great" pieces of creative to many "good" ones (26:04).

Connect with Michael on LinkedIn; https://www.linkedin.com/in/michaelreda/

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker