As a design engineer, you’re tasked with translating vague customer statements into something technical and measurable. And you also need to identify what requirements are important: filtering the “must meet” requirements against the “should have” requirements. And, finally, you need to do this with your cross-functional team.  

What if you miss something important? 

It’s difficult. There is a method that we can use. Let’s talk about the House of Quality and how you can use it no matter if your company uses QFD or not.

See the podcast blog for a graphic and other references.

Are your teams struggling with poor communication and rushed timelines? Is your product vision clouded by a lack of clarity? It's time to find your way through the confusion and build products that truly resonate with users.

Introducing "Pierce the Design Fog" by Dianna Deeney, the essential guide to turning abstract ideas into high-quality products. This book offers a proven playbook with practical frameworks and tools to help you foster team synergy, lead with vision, and ma

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