As Communications Director at Keen as Mustard Marketing, fellow road warrior, and foodie, Adam Warner and Priscilla McKinney have a lot in common, and a lot to talk about. In this episode, they discuss the state of marketing in the insights industry, the importance of persona development, the upcoming Insights Marketing Day event in London (Jan. 30), and of course, food. Adam’s previous experience as the Marketing and Digital Communications Manager at ESOMAR, as well as his experience at KaM have instilled in him a deep understanding of effective messaging for the insights industry and beyond. He also knows where to get the best Scotch egg in London.

Check out the full episode to hear more! Also, get your freaking ticket to IMD London!

From our sponsors:

Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss.

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In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year. 

Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020.

Winner will be decided by vote. Voting will be open February 16th through March 31st.

The winner will be announced on on April 15th at GreenBook's IIeX NA in Austin, TX.