“Reality may not be the best of all possible worlds, but it’s still the only place where you can get a decent steak.” - Woody Allen

In this episode, Priscilla McKinney talks with Charlie Rosenbury, founder and president of Self Interactive, a Springfield, MO based software development company specializing in virtual (V) and augmented (A) reality experiences. In addition to discussing the differences between VR and MR, Priscilla and Charlie talk about the future and present of this technology and how it can, when properly utilized, present a truly creative solution to a wide variety of problems. Learn about the difference between three and six degrees of freedom, the possible applications of Snapchat filters, meatball machines, and that time Priscilla’s brain went swimming with whales.

In addition to being the president of Self Interactive, Rosenbury is also a co-founder of Springfield Creatives.

After checking out this episode, Perch fans might be interested in revisiting Priscilla’s interview with Kyle Drenon, whose twin brother Tyler works with Self.

Hosted by GreenBook, IIeX Europe is right around the corner on February 18th and 19th. Hosted in beautiful Amsterdam, this IIeX event is all about new ideas, new approaches, and new connections in market research and insights. Sounds amazing, right? It gets better. One of the most stand-out parts of IIeX is the focus on startups and how they are challenging the status quo in the market research space. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, visit the event site here. Register with the promo code LITTLEBIRD to save 20%!

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