Pretty much every business owner - either brick and mortar or online - understands that increased traffic doesn’t always equate to increased sales. In this episode of Ponderings from the Perch, Priscilla talks with Chris Dayley, a neuromarketer and A/B testing wizard with Disruptive Advertising, about the differences between search engine optimization and conversion rate optimization.

Dayley’s small testing and optimization startup, Dayley Conversion merged with Disruptive Advertising in 2016. He and Priscilla dive deep into the importance of asking the right questions, the differences between small and large business, and approaching potential clients with a mentality of abundance.

Bonus! Chris has put together a free A/B testing starter guide featuring recommended tools, first tests to try, and case studies that is available here!

Connect with Chris on Twitter, LinkedIn or Disruptive Advertising.

Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes.

About our sponsor: Hosted by GreenBook, IIeX Europe (February 18th and 19th) is all about new ideas, new approaches, and new connections in market research and insights. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, visit the event site here. Register with the promo code LITTLEBIRD to save 20%!