“It can be easy to forget the motivation that ultimately all we’re here to do is to help people. And we help people by connecting supply and demand, as new opportunities emerge. So we work hard to fight against that. To remind everybody, every day: This is what we’re here to do. We’re here to help folks.” 

It’s impossible to overstate the impact that GreenBook Executive Director Leonard “Lenny” Murphy has had on the world of market research. In this episode, Priscilla talks to Lenny about some of the experiences that shaped his path, and the most exciting new developments in GreenBook and IIeX. One of those developments is the upcoming IIeX from April 23-25, which will be held in Austin for the first time ever. Leonard and Priscilla talk about what prompted the move, and hatch a plan to “Keep Austin Weird” during the event which is co-chaired by Priscilla and Will Leach.

Leonard discusses the vital role that content plays for GreenBook, how the agency shifted from a directory to a content creator, and eventually to a wide-scale content curator. He and Priscilla also talk about exciting new tech implementations, process innovation (Savio and Veriglif), and the validity of DIY market research.

Other topics include secret office codewords, wig-wearing birthday rules, comic books and Stranger Things. Check out the full episode for more!

Click here to read posts by Leonard on GreenBook Blog

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About our sponsor: IIeX North America is on April 23rd-25th in Austin, TX! Brought to you by GreenBook, this event is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. Register with the promo code LITTLEBIRD to save 20%!