The last time Michael Brenner was on the Ponderings from the Perch, we thought it was weird that at the end of the show he said, in a spot-on Schwartzenegger voice: “I’ll be back.” But now, it’s all starting to make sense, because sure enough, he’s back as the special guest of this episode. 

Brenner is many things. He’s the CEO of Marketing Insider Group, an author of bestselling books The Content Formula and Mean People Suck, and a globally-recognized keynote speaker on leadership and marketing, and so much more. In this episode, he and host Priscilla McKinney share in a compelling conversation about the state of content marketing, inspirational figures, ways of measuring engagement, and influential writings that have shaped their views. 

About personalized experiences, Brenner says, “The need for digital transformation is because customers are demanding it. We don’t care about brands anymore. we are happy to replace one product for another based on experience. And it’s the digital platforms and the culture of the employees at those companies that are defining that.”