Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity and what it is like to "turn it on" when you are a paid creative. In an industry where ideas are inventory, how do you stick to a winning process for idea generation. She also gives insight into the environment of allowed failure which keeps creatives encouraged to explore new ideas. She discusses the value or lack of value people place on creative thought, and the importance of practicing creativity throughout your lifestyle - beyond work hours. Most importantly, she tells her tale of singing Bette Midler's WIND BENEATH MY WINGS at a funeral. Original theme music by Chris Stewart.