As the battle between Port Adelaide and Collingwood over the AFL 'prison bars' guernsey takes another twist, Power legend Warren Tredrea unpacks the issue and also the bigger picture - why the jersey, the brand and the story is so important to sports clubs. 

Over the years Port's desire to wear its heritage 'prison bars' guernsey in a nod to its incredible SANFL history has drawn the ire of Collingwood, particularly former President Eddie McGuire.

But new leadership has brought a fresh collaborative approach between the two clubs in 2023. 

In this episode Tredders, Port's premiership captain with deeper links to the issue than just about anyone, brings to light new details on the deal, the commercial implications, the AFL's role and shares his views - including a response to Eddie.

He also talks about the importance of the jersey to sports clubs, including how much global club brands and sports stars typically make from sales.  

Tune in and let us know your thoughts. Just reply or comment to our The Big Deal emails, or send a voice note to [email protected] to be included in the next Talkback With Tredders episode!

About The Big Deal

The Big Deal reveals the dollars, details and drama behind the business of sport, in Australia and around the world. 

Subscribe to the weekly podcast on your favourite podcast player, and join our community and get a weekly wrap of sports deals, breaking sports business news and much more at: www.thebigdeal.au

The team

Warren Tredrea is an AFL hall of famer, premiership captain, 4 x All-Australian and media commentator. Show creator Andrew Montesi is an injury prone marketer and former TV sports reporter, while producer Dion Hayman is a sun sensitive sports media veteran of 30+ years.

The Big Deal podcast is brought to you by Apiro Marketing and Apiro Media, and part of the DM Media network.

For business enquiries contact Antony: [email protected] 

See omnystudio.com/listener for privacy information.