Pritha has noted that performance change happens when there is an emotional shift in the professionals.

She combines the science of selling with emotional intelligence to build 'Sales Intelligence' in the sales team.

We talk about how sales are best achieved when there is a mindset to serve and how high levels of self-awareness and self-management are key to achieving this.

Sales professionals can become paralysed with limiting beliefs but when they are able to see things more clearly great achievements can occur.

Ownership of personal development is another area that top performers excel in.

Can you desire to sell without coming across as pushy?