In the second half of my interview with Winston Privacy CEO Richard Stokes, we talk about why your data is so valuable to advertisers and what you can do to limit all this tracking. In particular, we’ll discuss the Winston box which acts as a sort of force field around your home network, preventing all your “smart” and “internet of things” devices from reporting on your every move.

Richard is the CEO and founder of Winston Privacy. Previously, he was the founder of AdGooroo.com, one of the first digital market research services, and later became the Global Head of Innovation for Kantar Media. He founded Winston Privacy in response to the increasing abuses of privacy taking place in the AdTech industry. Additionally, he’s the author of “The Ultimate Guide to Pay-Per-Click Advertising”. He has a Computer Science degree from the University of Illinois at Champaign-Urbana and an MBA from Kellogg / Northwestern University.