Consumers love the convenience of connected lifestyles. But they value their privacy just as much. Platform companies need to get the balance right. Those that do, earn the biggest prize of all: trust. Listen as Mark Egner, Senior Manager, Accenture Security, and David Cooper, Accenture's North America Privacy Lead, examine some of the key privacy issues that companies must bear in mind as they develop new digital products, services and experiences. Privacy is often viewed primarily as a compliance issue. But its implications go far deeper. Software and platform companies need to shift the conversations they have about privacy. The focus needs to be on the wider impacts that protecting consumers' privacy has on product design and the wider business. Enabling consumers to manage and control their data is critical. That will gain their trust. And in the digital world, that's a must. Learn more: accntu.re/2rcahwW