Consumers love the convenience of connected lifestyles. But they value their privacy just as much. Platform companies need to get the balance right. Those that do, earn the biggest prize of all: trust. Listen as Mark Egner, Senior Manager, Accenture Security, and David Cooper, Accenture's North America Privacy Lead, examine some of the key privacy issues that companies must bear in mind as they develop new digital products, services and experiences. Privacy is often viewed primarily as a compliance issue. B