The Managed Service Provider (MSP) industry has seen significant changes since 2010, marked by a trend towards Private Equity (PE) expansion, growth, and consolidation. This movement has brought about a critical examination of value creation versus value extraction within the sector. Value creation in this context refers to the process of enhancing a company's value by offering superior products, services, or experiences that customers appreciate. On the other hand, value extraction often involves maximizing profit without necessarily contributing new value to the market or stakeholders.

The MSP landscape has also witnessed the emergence of challengers to value extraction vendors. These challengers advocate for practices that prioritize long-term value creation over short-term financial gains. As MSPs become more discerning, they are increasingly supporting vendors that align with their values and business goals, often making choices that reflect their commitment to sustainable and equitable growth.

Private Equity's impact on MSPs has been multifaceted. PE firms have been instrumental in driving consolidation in the industry, creating large MSP platforms through acquisitions. While some of these PE-backed platforms have had a positive influence by providing resources for innovation and expansion, others have drawn criticism for prioritizing financial outcomes over the needs of the MSP community and their clients.

As the MSP industry continues to evolve, the debate between value creation and value extraction remains central. MSPs are actively participating in shaping the future of the industry by making informed decisions that reflect their preferences and values, which often includes a shift away from vendors and practices associated with value extraction. The influence of Private Equity is undeniable, and its role in the industry's future will likely continue to be a topic of discussion and analysis.