In this week’s episode, Bill breaks down a costly pattern inside private equity backed companies: hiring senior go to market leaders before defining the system they are supposed to run. Too often, slowing growth triggers a reflexive search for a VP of Sales or CRO without first establishing the clarity and structure required for that leader to succeed.
This episode explores why leadership cannot compensate for an undefined GTM motion, how mis hires stall momentum for 12 to 18 months, and why adding headcount before repeatability simply multiplies inefficiencies. You will learn the difference between building a system and operating one, what foundational GTM elements must exist before scaling including ICP clarity, documented sales stages, aligned handoffs, and enablement infrastructure, and how PE operators and executive teams can shift from hiring as a shortcut to clarity first, system driven growth.
Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/
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