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Private Equity's View on Branding a Portfolio Company
BrandingBusiness Founding Partner, Ryan Rieches talks with Kelly Ford Buckley, CMO and Partner at Edison Partners, about how private equity firms use brand strategy for their portfolio companies. The two share insights on the recent rebranding of BFS Financial, and the importance of brand strategy and research in the endeavor.
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By BrandingBusiness Founding Partner, Ryan Rieches talks with Kelly Ford Buckley, CMO and Partner at Edison Partners, about how private equity firms use brand strategy for their portfolio companies. The two share insights on the recent rebranding of BFS Financial, and the importance of brand strategy and research in the endeavor.