GUEST - Kelly Mac Innes - Market Insights Lead for Sub Saharan Africa at NIQ

As consumers around the world continue to navigate rising costs and economic pressures, private label brands are stepping into the spotlight — and South Africa is no exception. A new NIQ report reveals that private label FMCG sales in South Africa surged by 7.5% in 2024, reaching nearly R100 billion and accounting for 18% of total FMCG sales value. This growing sector reflects a major shift in consumer behaviour, where affordability, quality, and smart spending are taking centre stage. Kaya FM