In this conversation, I explored:

✅ Clear signs it’s time to outsource

✅ What tasks to delegate first to free up your time

✅ Budgeting strategies so outsourcing pays for itself

✅ How to build values-aligned relationships with contractors

✅ Real examples of what outsourcing looks like in a private pay practice

Whether you’re overwhelmed by admin, dreaming of more time for clients, or ready to scale—this replay is packed with actionable insights to help you move forward sustainably.

Also check out the attachment for more details.

Happy Fourth!

DJ

This week, I opened up about what I’m seeing in our 14,000+ member community—especially the way scarcity mindset shows up through comparison

This week, I opened up about what I’m seeing in our 14,000+ member community—especially the way scarcity mindset shows up through comparison, credential gatekeeping, and withholding of support.

Here are a few takeaways:

✨ Community isn’t competition.

We thrive when we share knowledge, not hoard it. Your win doesn’t threaten mine—it reminds me what’s possible.

🛑 Scarcity leads to burnout.

If you’re feeling guarded, unseen, or exhausted, that’s not a personal failure. That’s a signal. Do your self-work. Set the boundary. Come back to yourself.

🤝 Let’s build a culture of mutual aid.

I’ve supported folks for free when I felt called to—and I’ve seen how generosity ripples out. You don’t need a certificate to be helpful. You need integrity, presence, and community.

💚 Be yourself. Loudly.

Authenticity is your superpower in this field. Stop performing. Start connecting. Clients want you—not some filtered, performative version.

📣 If you’re in our Facebook group, let folks know when you have openings. Celebrate your wins. Offer a consult. Invite connection. That’s how we grow.

—DJ

This week, I sat down with Stacy McCann—a licensed clinical social worker, parent coach, and unapologetic voice for overwhelmed moms. In this episode, she shares how niching down and leaning into her lived experience helped her build both a private pay practice and a powerful online presence.

Here’s what Stacy had to say:

“There are a whole host of ways to use social media—and it’s not just about getting clients.”

“Start with one platform. And it should be one you enjoy using in some capacity. Or you’ll never do it.”

Follow Stacy on Instagram at @stacymccannlcsw to see how she shows up with clarity, humor, and realness for moms navigating the chaos of toddlerhood and maternal burnout.

🗣 Drop a comment after watching—What platform feels most natural for you? Are you building a client base, a community, or both?

What does it really take to grow an online presence as a therapist without losing your voice or your values? This Monday, I’m sharing my full interview with Dr. Samantha Rodman Whiten, psychologist, author, and creator of the viral Dr. Psych Mom brand.

We talk about:

• What led her to start blogging and sharing publicly

• How her online work connects back to her clinical values

• Boundaries, backlash, and what therapists still get wrong about social media

• Building a brand that’s both real and resonant

This episode is part of our ongoing series, Social Media in Private Practice, and you’ll want to catch every second.

🔗 Check out Dr. Whiten’s work:

• Website: drpsychmom.com

• Business coaching: Business Coaching for Therapists

• Group practice: bestLifebehavioralhealth.com

• Books: Amazon Author Page

• YouTube: @drpsychmom

• Instagram: @dr.psychmom

• Facebook: Dr. Psych Mom

• TikTok: @therealdrpsychmom

• Threads: @dr.psychmom

• Substack: Read here

• Medium: @DrPsychMom

• X (formerly Twitter): @DrPsychMom

• Podcast: Dr. PsychMom Show

“The number of followers… doesn’t matter if you cannot mobilize your audience.” – Jessica Good, LPC

This week I spoke with Jessica Good, a private pay EMDR therapist based in St. Louis, Missouri, about social media, branding, and building a practice that reflects your actual clinical work.

We covered:

• Why clarity > performativity on social platforms

• How trauma-informed therapy shows up in her content

• Navigating bandwidth, visibility, and burnout as a business owner

• The connection between attachment, money, and marketing

If you’re still figuring out how you want to show up online—or if you just want to feel less alone doing it—this one’s for you.

🎧 Watch the replay now. Or listen to the audio-only version.

Jessica Good is an EMDR Certified Therapist and EMDRIA Approved Consultant-In-Training in St. Louis, Missouri. She is the proud owner of Good EMDR Therapy, LLC, a private pay practice that specializes in EMDR intensive therapy for attachment wounding and trauma. Through her practice Jessica helps clients achieve transformational change in the areas of love, money, and family of origin issues. 

When not helping clients with EMDR intensive therapy, Jessica is sharing information and normalizing therapy experiences on TikTok, running EMDR clinical consultation groups, providing business consulting and strategy sessions to fellow therapists, and spending time with her private social and learning community “The Good Practice” on Mighty Networks.

To learn more about Jessica Good visit: GoodEMDR.com

TikTok: @JessicaGoodLPC  or @TherapyIsABusiness

In this first episode of Social Media in Practice, I’m joined by Julie Ann Benoit, M.Ed., LPC — a psychotherapist based in Ocean Springs, Mississippi who uses Instagram to connect with highly anxious clients, grieving individuals, and people navigating relational pain.

Julie specializes in couples therapy, grief and loss, and working with folks who feel overwhelmed by emotion. Her approach to social media is refreshingly grounded: no gimmicks, no pressure to perform — just honest, helpful content that reflects her values as a clinician.

We talk about:

• How she sets boundaries with content creation

• What she posts (and doesn’t post)

• Why being visible (not viral) matters most

✨ Connect with Julie:

🔗 jbcounseling.net

📱 Instagram: @jb_counseling_gulf_coast

🧠 Reflection prompt: What part of Julie’s approach resonates with you?

Want to catch the whole series? Return to the main series post →

“Loneliness, for me, is like being stuck inside the house on a rainy day. The phone doesn’t work. Or if you do call, no one answers. It feel

“Loneliness, for me, is like being stuck inside the house on a rainy day. The phone doesn’t work. Or if you do call, no one answers. It feels heavy—and I don’t like it.”

— DJ Burr

This week’s Zoom was deeply honest and personal. We talked about what it’s really like when your practice starts to feel isolating—even if your calendar is full. Emotional isolation is real, especially when you’re the one holding space for everyone else.

We explored:

• The difference between being alone and feeling alone

• What emotional heaviness can signal in your practice

• How to reconnect with purpose and people when the work feels weighty

• And why your community (this one!) matters more than ever

This week’s session is available in audio format only. We covered how your lived experience can elevate your practice.

This week’s session is available in audio format only.

We covered how your lived experience — the hard-won truths, the messy parts, the quiet resilience — can be a foundational part of your private practice. It’s not just something you “got through”; it’s something you can build with.

I chose to release just the audio this time to keep the focus on the message — and to respect privacy in a space that was more personal than usual.

Take a listen when you have a quiet moment. There’s room in this work for your story, exactly as it is.

This week’s Premium Zoom was honest, vulnerable, and deeply needed.

We explored the pressure many private practitioners feel to be perfect—from graduate school to social media—and how that perfectionism often masks fear, scarcity, and burnout.

Inside the replay:

• ✅ Why professionalism doesn’t require perfection

• ✅ How to set boundaries with external expectations

• ✅ What perfectionism looks like in marketing, networking, and consults

• ✅ The power of showing up as your full, authentic self

• ✅ Encouragement from fellow clinicians navigating the same tension

If you’ve ever struggled with feeling like you have to do things a certain way to be “taken seriously,” this conversation is for you.

📌 Reminder: We do these every week. You don’t have to be perfect to show up—just present.

If money stress has ever made you question whether private pay is sustainable, this one’s for you.

I sat down with Coach Carolyn and Coach Hannah from GreenOak Accounting—a firm that works exclusively with therapists—to talk about the Profit First system and how it can create real financial clarity for private practice owners.

In this interview, we cover:

✅ The difference between traditional budgeting and Profit First

✅ Why separating your accounts actually simplifies things

✅ How to prepare for taxes (without panic)

✅ Real-life wins from clinicians using this method

✅ What to do today if you want to start building profit

We also discussed the book Profit First for Therapists by Julie Herres, and how GreenOak’s Profit First Academy gives therapists step-by-step guidance and support.

🎥 Watch the full interview here!

With 4.5 years of accounting experience and deep expertise in the Profit First method, Carolyn is a cornerstone of our coaching team. She's known for her patience, thoroughness, and ability to translate "accountant-speak" into language a normal human can actually understand. Coming from a background in education, Carolyn is passionate about empowering clients to understand their finances and feel confident about their business decisions.

Coach Hannah graduated from Louisiana State University of Shreveport with a degree in accounting and is currently working toward her MBA in Finance and Accounting — all with the ultimate goal of becoming a CPA. With about a year of experience as a Profit First coach, Hannah brings a fresh and enthusiastic perspective to helping practice owners create financial clarity and profitability. She’s committed to helping our clients not just manage their numbers, but truly understand and leverage them for long-term success.

In Profit First for Therapists, Julie Herres provides a simple, therapist-specific framework to create a consistently profitable private practice. Drawing on her extensive experience working with hundreds of practice owners, Julie tailors the Profit First method to address the unique financial challenges therapists face, all while acknowledging the emotional side of money management. This essential guide helps practice owners gain financial confidence, stability, and freedom.

GreenOak Accounting is the premier accounting firm dedicated exclusively to private practice owners in the mental health field. Led by Julie Herres, GreenOak provides bookkeeping, accounting, and advisory services tailored to the unique needs of therapy practices. With deep industry knowledge and a heart for helpers, the GreenOak team, which Carolyn and Hannah are apart of, empowers practice owners to build profitable, sustainable businesses that support both their personal and professional goals.

Profit First for Therapists Book: https://a.co/d/0rRPzIT

https://www.greenoakaccounting.com/

https://www.profitfirstfortherapists.com/academy

SPECIAL: Hurry! Get 3 free months when you sign up by Thursday May 15, 2025 at 11:59 pm EDT