Want to grow your audience, nurture your leads, and improve your customer experience? Then you need premium content. And there's one marketing medium that's perfect for business owners: private podcasts.

In this episode, Dr. Lindsay Padilla, co-founder of HelloAudio, joins me to talk about all things private podcasts: how to use them as a marketing asset, the very many different ways you can utilize them in your business (and stay to the end for a great tip on how to use them personally!), and why podcasts are perfect learning tools if you want to teach your audience anything.

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EPISODE 091.

Read the show notes and view the full transcript here: https://erinollila.com/should-i-start-a-podcast-for-my-business/

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Learn more about our guest, Dr. Lindsay Padilla

Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much  easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more