John checks in from Portland, Oregon and shares six concrete steps on how to become an influencer in any arena.

Register for the free online workshop:

www.thejohnclarke.com/simple

Practice Solutions:

www.practicesol.com/john

Matt Milloway from Unconditional Media joins the show this week to talk about therapists' most dreaded topic: search engine optimization (SEO). Included in this episode:

1. How to get Google's trust
2. How to maintain your position once you're ranking well
3. What to do if you're just starting out
4. When to hire an SEO professional

Practice Solutions: www.practicesol.com/john

Get Seen Summit:

www.getseensummit.com

Digital Marketing Made Simple:

www.thejohnclarke.com/simple

John shares his reflections after his weekend in Philly for the Get Seen Summit. Then, he shares some nuggets of digital marketing from each of his Google Ads team members from Unconditional Media. Also, he deals with the cat hair that keeps getting stuck to his microphone.

"Free lunch Wednesdays":

www.thejohnclarke.com/yum

Practice Solutions:

www.practicesol.com/john

Facebook group:

www.thejohnclarke.com/fbgroup

Course interest list:

www.thejohnclarke.com/simple

Matt Headland from Unconditional Media joins the show this week to talk about Google Ads (formerly Google AdWords) basics, the elements of a successful campaign, and four questions every therapist should ask themselves.

Practice Solutions: www.practicesol.com/john

Get Seen Summit:

www.getseensummit.com

Digital Marketing Made Simple:

www.thejohnclarke.com/simple

In this episode, John reflects on a weekend in Asheville spent with therapists and fellow practice coaches, and then answers 3 listener questions, including:

1. Where can I find clinicians to join our group practice?
2. MailChimp 101
3. What is the best way to use Instagram?

Practice Solutions: www.practicesol.com/john

Get Seen Summit:

www.getseensummit.com

Digital Marketing Made Simple:

www.thejohnclarke.com/simple

Another fun one with the one only Jeff Guenther from Therapyden.com.

Included in this episode:

1. 20 rules for selling things to therapists
2. How to become an amazing blogger
3. How to create a valuable product and test it
4. Why you should give everything away
5. How Therapyden is different

Go here to find out more about Therapyden: www.therapyden.co

Written and directed by John Clarke

Produced by Laura Correa

John talks about how he's handled some haters recently, how to master your mindset, and answers some listener questions, including:

1. Not knowing where to start. Building personal motivation to start. And creating follow-up systems to determine what is the most effective.
2. Wondering what marketing to curb and how best to do it without falling off the grid while in my third trimester, and how to plan for my return after several months of maternity leave.

Practice Solutions: www.practicesol.com/john

Get Seen Summit:

www.getseensummit.com

YouTube channel:

www.thejohnclarke.com/youtube

Facebook group:

www.thejohnclarke.com/fbgroup

Digital Marketing Made Simple:

www.thejohnclarke.com/simple

CREDITS: Written By: John Clarke

Produced by: Laura Correa

Get all your billing questions answered and then some in this episode with Jeremy Zug of Practice Solutions. Included in this episode:

1. How Jeremy started his company
2. The different models of group practice ownership and how they impact billing and profitability
3. The power of KPIs in billing, including your accounts receivable, contracted rates, denials, rejections, and cash rates
4. How to think like an insurance company
5. When to hire a biller

www.practicesol.com/john www.getseensummit.com CREDITS: Written By: John Clarke

Produced by: Laura Correa

John checks in after a weekend in Nashville, TN with his own mastermind group, and then answers listener questions including:

1. How do you convert ads or Facebook content into your email list?
2. What's the most important thing to work on if you're overwhelmed and starting from the ground up with 0 clients?
3. What marketing strategy would you use for a medium/ large practice with multiple locations and lots of specialties and 10+ therapists. Do you pick a few things to highlight? Or Highlight our brand slogan and ideal clients common points?
4. How do I inject myself with motivation and confidence to write something?

Click here to work with Practice Solutions: www.practicesol.com/john

Sign up for the Get Seen Summit: www.getseensummit.com

Submit your questions to be answered on the podcast: www.thejohnclarke.com/fbgroup

CREDITS: Written By: John Clarke Produced by: Laura Correa

In this episode, learn from million dollar practice owner Kasey Compton on building solid company culture. Also in this episode:

1. how to grow at the right rate
2. Your first 5 hires
3. How to find the right people
4. How to let employees go

Register for the Get Seen Summit, an in-person digital marketing event October 19, at www.getseensummit.com CREDITS: Written By: John Clarke Produced by: Laura Correa