"It's a co-pilot, not the pilot." Generative AI is going to revolutionise the way we market. In the meantime, how can we best leverage the tools currently available to us? In this podcast, Priyanka Nath, former Head of Performance Marketing, APAC at Google, and Founder and Fractional CMO at Crux Advisory, shares some tips, tricks, and examples around using generative AI tools effectively as a marketing professional, and how you can get started.

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Hosted by Pippa Woodhead

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