Pro Painter Podcast

Common Market Madrigal (w/ JB Brown) | S5E7 | Pro Painter Podcast

Remember a few weeks ago when JB Brown visited Morgan on the show? Of course you do! We talked all about growing your marketing share during a recession, and the importance of having a strong unique sales proposition.This week JB is back, and joins Morgan to break down the big long list of marketing terms that you may have asked yourself at some point, “Okay, but what does that mean?” No B.S. Just the straight skinny. So that you can join the conversation and speak the same language as your marketing team.In this episode:* Marketing Jargon (without the jargon)* Lifetime Value* Social Proof and the Net Promoter Score* Your Employee NPS* Lightning Round!

* Ready to live the life you love? Join the Pro Painter Network* Learn how to create systems, processes, and improve your marketing with Roadmap to Profit, an online course just for painting business owners.* The Business Brush Group on Facebook* Benjamin Moore Pro Hub* Estimate Rocket

Pro Painter Podcast is supported by:

Moore Marketing Minute:

This week, Tyler LaChapelle of DOS-M is ready to tell you about how to get engagement in your email campaigns.

You Gotta Be | S5E3 | Pro Painter Podcast

Nick is back already!That’s right, another episode with Pro Painter Network founder and owner of Walls By Design, Nick May. In the second part of their conversation (from this season’s premiere episode), Morgan and Nick really focus on how to weather changing tides and oncoming storms. What can we learn from the past and what do we know about the future?In this episode:* Dealing With a Changing Economy* How This Impacts Different Sectors* Weathering the Storm and Staying Sharp* Reevaluating Marketing and Service Offerings

* Ready to live the life you love? Join the Pro Painter Network* Learn how to create systems, processes, and improve your marketing with Roadmap to Profit, an online course just for painting business owners.* The Business Brush Group on Facebook* Benjamin Moore Pro Hub* Estimate Rocket* Next Event: Crank On Fire

Pro Painter Podcast is supported by:

Moore Marketing Minute:

This week, Tyler LaChapelle of DOS-M answers a frequently asked question: What’s the best form of marketing?

Questions (w/ Nick May) | S5E6 | Pro Painter Podcast

Your host Morgan Knox is joined once again this week by Pro Painter Network founder Nick May, also of Walls By Design. In an earlier episode we teased a discussion on Peter Drucker and this week, we deliver!Have you asked yourself Peter Drucker’s Five Most Important Questions? Morgan and Nick focus on several of these: setting a mission, knowing your customer and what they value. They also cover hiring, and make sure that you haven’t forgotten the importance of Google Reviews!In this episode:* Peter Drucker & The Five Most Important Questions* You Have To Be Intentional* The Customer Experience* Who To Hire* Specialists and Generalists

* Ready to live the life you love? Join the Pro Painter Network* Learn how to create systems, processes, and improve your marketing with Roadmap to Profit, an online course just for painting business owners.* The Business Brush Group on Facebook* Benjamin Moore Pro Hub* Estimate Rocket

Pro Painter Podcast is supported by:

Moore Marketing Minute:

This week, Tyler LaChapelle of DOS-M offers you control of your SEO with RankMath.

Mo Money Mo Problems (w/ Torlando Hakes) | S5E5 | Pro Painter Podcast

After seeing so much public discussion on some of the biggest problems facing our industry, Morgan sat down with Torlando Hakes to review these thoughts and throw down some more.Come with us and take an eagle-eye view of the painting industry that stretches as far back as the Industrial Revolution. Wait, seriously? Yeah! It’s interesting AND speaks a lot about how and why today’s industry looks the way that it does.How do consumers think about painting? What actually is one of the biggest battles in our industry? What’s the quickest way to lose a potential customer? We cover all that and more.In this episode:* Community as a Business Owner* The Perception of Professional Painting* Underbidding & Professionalism in the Market* Gotta’ Go Fast

* Ready to live the life you love? Join the Pro Painter Network* Learn how to create systems, processes, and improve your marketing with Roadmap to Profit, an online course just for painting business owners.* The Business Brush Group on Facebook* Benjamin Moore Pro Hub* Estimate Rocket

Pro Painter Podcast is supported by:

Moore Marketing Minute:

This week, Tyler LaChapelle of DOS-M tackles the frequency of email.

(What) No One Knows | S5E4 | Pro Painter Podcast

Wouldn’t it be nice to have some insight into how to grow your market share during a recession? Well then we’ve got a show for you.This week, Morgan is joined by JB Brown as they discuss how to strengthen your existing marketing efforts – and when and how to strike to grow your market share.In this episode:* Seize Your Market Share Now* Organic & Paid Marketing* Your Website is a Conversion Tool* The Rule of One* Have a Stronger USP

* Ready to live the life you love? Join the Pro Painter Network* Learn how to create systems, processes, and improve your marketing with Roadmap to Profit, an online course just for painting business owners.* The Business Brush Group on Facebook* Benjamin Moore Pro Hub* Estimate Rocket* Next Event: Crank On Fire

Pro Painter Podcast is supported by:

Moore Marketing Minute:

This week, Tyler LaChapelle of DOS-M addresses a changing trend in website design.

You Get What You Give | S5E2 | Pro Painter Podcast

Morgan is joined by Estimate Rocket’s Chris Shank, The Education Guy. Chris is an old friend of the Pro Painter Network and was with us at the start, even shepherding so much of the Roadmap to Profit.Together Morgan and Chris explore the nature of learning as a lifelong pursuit and what it truly means to “live the life you love”.In this episode:* Keeping Up with Competition* Besting, the Success and Happiness It Brings* How to Improve and Not Settle* Achieving Cognitive Flow and Its Benefits

* Ready to live the life you love? Join the Pro Painter Network* Learn how to create systems, processes, and improve your marketing with Roadmap to Profit, an online course just for painting business owners.* The Business Brush Group on Facebook* Benjamin Moore Pro Hub* Estimate Rocket* Next Event: Crank On Fire

Pro Painter Podcast is supported by:

Moore Marketing Minute:

This week, Tyler LaChapelle of DOS-M answers a frequently asked question: What’s the best form of marketing?

99 Problems But A Brush Ain’t One | S5E1 | Pro Painter Podcast

Morgan Knox brings Nick May onto the show to start off the season with a discussion about all of the talk they’ve been hearing about the biggest problems in the painting industry.In this episode:* Nick’s #1 Problem: 6:40* Fighting Fires & Proper Delegation: 8:35* Why is Admin So Hard?: 10:35* Tips to Find & Keep Good People: 13:50* Clear Communication: 22:45* How to REALLY Find Solutions: 25:20* Rules for What Projects to Say Yes or No To: 36:40

* Ready to live the life you love? Join the Pro Painter Network* Learn how to create systems, processes, and improve your marketing with Roadmap to Profit, an online course just for painting business owners.* The Business Brush Group on Facebook* Benjamin Moore Pro Hub* Estimate Rocket* Next Event: Crank On Fire

Pro Painter Podcast is supported by:

Moore Marketing Minute:

This week, Tyler LaChapelle of DOS-M emphasizes the importance of having a strong unique selling proposition (USP).

Passing the Torch with Morgan Knox | S4E10 | Pro Painter Podcast

Hosted by Nick May w/ guest Morgan Knox

Hey there! Glad to see you again for another episode of the Pro Painter Podcast. We have come to the end of the fourth season; we hope this journey has served as a learning experience for you. We are not done yet, however! This week, Nick May invited business advisor and consultant Morgan Knox.Morgan’s experience includes having been a partner for Bookkeeping for Painters as well as MKV Consulting. Recently she’s been interested in working in the mergers and acquisitions side of the trades industry. Her goal is to help businesses grow through a variety of techniques, such as strategic hiring, merging, and succession planning.There are exciting things awaiting the Pro Painter Network for the near future. Here’s a little taste: Crank on Fire is coming this fall, in an all-new format that focuses more on hands-on learning.

* Ready to live the life you love? Join the Pro Painter Network* Learn how to create systems, processes, and improve your marketing with Roadmap to Profit, an online course just for painting business owners.

This week's supporter:

Moore Marketing Minute:

This week, our dear friend Tyler LaChapelle points out the challenges of market targeting for commercial contractors.

Legal Counselor Karalynn Cromeens: Putting the “Contract” in “Contractor” | S4E9 | Pro Painter Podcast

Hosted by Nick May w/ guest Karalynn Cromeens

Welcome back to the Pro Painter Podcast! This week’s guest is not a painting contractor. Today, Nick May chats with Karalynn Cromeens, a legal counselor armed with a Juris Doctorate and nearly two decades of experience in construction law. Systems and processes don’t refer to just procedures in your way of doing business or painting. They also involve the legal responsibilities you hold as a service provider. That’s right, at any moment, someone can take you to court for whatever reason. Getting sued is no fun; it costs you money, time, resources, sometimes people, or even your business. Karalynn will give us an overview of the key areas in your business that need special attention. She guides us through different types of contracts – for employees or clients – and what you should include in yours. More importantly, why contracts are crucial to protecting your business and your customers. Follow Cromeens Law Firm on Instagram @cromeenslawfirmpllc, and check out Karalynn’s The Quit Getting Screwed Podcast. If you want to learn more, you can a copy of her book Quit Getting Screwed: Understanding and Negotiating the Subcontract on Amazon!

* Ready to live the life you love? Join the Pro Painter Network* Learn how to create systems, processes, and improve your marketing with Roadmap to Profit, an online course just for painting business owners.

This week's sponsor:

Moore Marketing Minute:

This week, DOS-M’s Tyler-La Chapelle gives commercial contractors tips on how to be searched for in search engines.

Value Proposition with Nick May | S4E8 | Pro Painter Podcast

Hosted by Nick May

Hi there! Welcome back to the Pro Painter Podcast. Today, Nick May sits down with… actually there’s no guest this week. Don’t worry, nobody bailed on us. This week we bring you a Nick May solo episode. Nick is all about connecting with people, and guiding painters on how to do business. You know one of his many mottos: “elevate the trade.” One way in which he carries that out is through the Business Brush group on Facebook, where painting business owners share experiences and learn from each other. Today Nick goes over one of the member’s posts, and helps us explore the concept of value proposition. What does the customer care about? What should you as a business owner care about? What type of customers do you want to work with?  

* Ready to live the life you love? Join the Pro Painter Network* Learn how to create systems, processes, and improve your marketing with Roadmap to Profit, an online course just for painting business owners.

This week's sponsor:

Moore Marketing Minute:

This week, our friend Tyler LaChapelle praises the Benjamin Moore site’s use of Microsoft Clarity (and encourages us to use it as well.)