Australian disability support has experienced something of a revolution of late thanks to the NDIS.

On this episode of the ProActive Podcast, Michael Metcalf explains how he created Kynd, a platform that allows those in need to best capitalise on this new, life-changing approach to care.

Raising capital and managing equity for a startup isn't the easiest thing in the world. Thankfully, Jason Atkins from Cake Equity is here to help make the process a piece of ... well, cake. Check them out at https://cakeequity.com/.

Therapeutic uses for hemp have drawn keen interest in Australia lately.

On this episode of the ProActive Podcast, Chris Hogan sits down with CANNABELLA Skincare Co-Founder Matt Stiegler, who explains why this once banned plant has become such a hot commodity in cosmetics and medicine.

Keyword research is, well, key, when looking for ways to connect with potential audiences.

Doing your homework when it comes to SEO allows you to reach the right people and create long-term marketing assets that pay dividends for your business.

For the uninitiated, marketing liabilities and marketing assets can be tricky to distinguish.

Listen as MeMedia Founder Chris Hogan explains how to create assets that pay off for your business long-term.

Failing to prepare is preparing to fail.

Marketing through a strategic, multi-channel approach will help create assets for your business, instead of liabilities.

Sharing your product, service, or idea with the world can be an exciting time, but it’s important to do your homework before you jump into the market.

Conducting appropriate research will allow you to better understand your niche, purpose, and the needs of the consumer.

Data analysis allows you to adjust and improve your performance effectively, ultimately increasing revenue. Without it, you're simply not being market-led.

Marketing and sales go together like beetroot and sandwiches. That is to say, perfectly!

Focussing solely on sales without any form of marketing won't satisfy your cravings long term, so combine the two well and the taste of success will consistently follow.

Consistnecy is vital when it comes to marketing your business.

Watch as MeMedia Founder Chris Hogan explains the importance of having a uniform strategy and tone of voice.