In this week's episode of Product Marketing Life, host Mark Assini is joined by Derek Osgood, CEO, and Founder of Ignition.  The pair discuss why go-to-market is such a widely known, but often misconstrued aspect of product marketing, and how Ignition is being built to address some of the biggest go-to-market-related pain points product marketers feel every day. They also share some practical tips on how product marketers can proactively address those problems.

Proactively improving your go-to-market function | Derek Osgood, Ignition

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In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.

Building a PMM swipe file with Jason Oakley and Aubrey Chapnick, writers of PMM Files

In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.

Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men. 

“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light. 
 


Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup. 

Proactively improving your go-to-market function | Derek Osgood, Ignition

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