In this episode, Nathalie Criou joins Zero to One: Product Journeys to share insights from a career spanning Google, Amazon, Twilio, Docker, and her own start-up, RidePal.

Nathalie talks about why every great product starts with a painful, expensive, human problem, what it means to stay married to the problem rather than the product, and how to balance innovation with customer readiness.

We discuss lessons from scaling at Google Ads, navigating tough trade-offs at Amazon, and building product cultures grounded in humility, empathy, and clarity. Nathalie also shares her perspective on the future of product management, why focus beats force, and why, bad PMs will become extinct, and good ones will be dangerous.

A thoughtful conversation on the craft of product, leadership at scale, and building systems that are both useful and joyful.