Through a series of weird and wonderful anecdotes, the inimitable Rory Sutherland gives his take on how and why we ought to rethink our approach to problem solving.

Rory is Vice Chairman at Ogilvy and head of its behavioural science practice. He is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks have been viewed nearly 7 million times.

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