The Marketer's Debrief

The latest episode of the podcast is a special one. Following a brilliant F**K the Formula event in NYC earlier this year, we thought we'd bring you a sneak peek into our keynote interview with bestselling author, marketer and consumer expert, Matt Britton.

In this episode, Matt and Journey Further US CEO, Duncan Smith, discuss the evolving landscape of modern marketing, emphasizing the shift from traditional long-form content to more engaging, bite-sized formats. Matt highlights the importance of understanding consumer needs and leveraging AI for personalized marketing strategies - plus the significance of emotional engagement, authenticity in branding, and the necessity of data-driven strategies.

Breakdown ✍️ 

• 🤖 AI can help personalize marketing by analyzing consumer data
• 🤝 Emotional engagement is driven by the value offered to consumers
• 👋 Authenticity in branding should focus on consumer experience
• 🕰️ Marketers should prioritize long-term consumer retention
• 🤳 The creator economy is reshaping how brands engage with audiences
• 💰 Connecting marketing efforts to business outcomes is essential
• + much more!

This interview was part of our F**K the Formula event series, held in NYC.

Read more at: https://www.journeyfurther.com/articles/fk-the-formula-how-to-adapt-to-fast-evolving-customer-behavior

This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220

--- Socials 🤳

Follow Matt on LinkedIn: https://www.linkedin.com/in/mattbbritton/ Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/

--- About 💡

The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.

Listen & subscribe now:

Apple - https://apple.co/36iLQk2 Spotify - https://spoti.fi/2PacXIt

Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.

Find out more: https://www.journeyfurther.com/

00:00 - The Shift from Albums to Songs 01:01 - The Role of AI in Marketing 03:28 - Emotional Engagement and Value 05:50 - Authenticity vs. Purpose in Branding 07:13 - The Fragmentation of Brand Experience 08:39 - Data-Driven Marketing Strategies 10:46 - Key Principles for Modern Marketing 14:27 - Adapting to the Creator Economy 15:15 - Connecting Marketing to Business Results

In the latest episode of the Marketer's Debrief podcast, behavioural science expert and marketer, Richard Shotton, discusses the importance of understanding human decision-making in marketing.

In this fascinating conversation, Billy and Richard explore the psychology behind habits, humour and language - and how brands can use these unique insights for marketing success.

Breakdown ✍️ 🤝 The Bystander Effect: How personalised messaging can drive performance ⏱️ Fresh Start Moments: The crucial times your consumer is most receptive 🏃‍♂️‍➡️ Breaking Habits: When brands can disrupt a habit ✍️ Framing: The effect words can have on the perception of a message 😂 Humour: Why marketing with humour has such high cut-through 

This episode was shot in London, following a Journey Further F**k the Formula event where Richard hosted a keynote on how to apply behavioural science to your marketing strategies.

Read more at: https://www.journeyfurther.com/articles/fk-the-formula-unplug-rewind-and-revisit-the-basics-of-behavioural-science-with-richard-shotton

This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220

--- Socials 🤳

Follow Richard on LinkedIn: https://www.linkedin.com/in/richard-shotton/ Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/

--- About 💡

The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.

Listen & subscribe now: 

Apple - https://apple.co/36iLQk2 Spotify - https://spoti.fi/2PacXIt

Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.

Find out more: https://www.journeyfurther.com/

00:00 - Understanding Human Decision-Making 08:03 - Targeting Fresh Start Moments 12:21 - The Power of Language 15:22 - The Role of Humour in Marketing 18:02 - Book Club Recommendation: 'Alchemy' by Rory Sutherland

In this month's episode, Billy sat down with Stu Gower, Senior Manager in the Brand Marketing team at Adidas in North America, to explore how emotion, authenticity and brand storytelling can fuel your marketing. 👟

📣 Stu discusses the importance of inspiring audiences through authentic storytelling 🤝 The loyalty consumers have to sports brands and how to cultivate a loyal community online ⚽ The growth of soccer in the US and how marketing can overcome challenges and maximize opportunities  🌟 The value of associating a brand with a star athlete and how to leverage such a crucial relationship

This episode was shot in New York City, fresh off the back of a Journey Further F**k the Formula event, where we discussed the future of marketing and how to build an online presence that stands out from the crowd.

Learn more here: https://www.journeyfurtherevents.com/f-the-formula-us/

This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220

---

Socials 🤳

Follow Stu on LinkedIn: https://www.linkedin.com/in/stugower/ Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/

---

About 💡

The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.

Listen & subscribe now: 

Apple - https://apple.co/36iLQk2 Spotify - https://spoti.fi/2PacXIt

Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.

Find out more: https://www.journeyfurther.com/

00:00 - Using Emotion, Authenticity, and Brand Storytelling in Marketing 03:41 - Cultivating a Loyal and Engaged Community 06:12 - The Growth of Soccer in the US 08:09 - Associating Brands with Star Athletes 10:07 - Tapping into Diverse Communities 16:19 - Utilizing Vertical Content Platforms 18:18 - Book Recommendation: 'Hidden Potential' by Adam Grant

In our second podcast episode of the new series, Billy sat down with Stacie Henderson, Chief Marketing Officer, Americas of TOD's Group, to discuss building brand loyalty through events, gifting and going the extra mile with your experiential events.

In this fascinating conversation, Stacie discusses how TOD's translates luxury and craftsmanship into its online presence, including using a platform called Powerfront for online chat and video demonstrations.

They explore the value of high-profile events for brand advocacy and content creation, and the importance of a carefully curated guest list and delivering a clear message.

It doesn't always go right, though. Stacie shares some event horror stories and breaks down her do's and don'ts of delivering a high-profile event that makes a difference! 

This episode was shot in New York City, fresh off the back of a Journey Further F**k the Formula event, where we discussed the future of marketing and how to build an online presence that stands out from the crowd.

Learn more here: https://www.journeyfurtherevents.com/f-the-formula-us/

This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220

---

About TOD's:

Tod's S.p.A. is an Italian luxury fashion house specialized in footwear, apparel, and related accessories headquartered in Marche, Italy. The company is an influencer in the Sprezzatura fashion movement.

Visit tods.com/us-en/home/

Follow Stacie on LinkedIn: https://www.linkedin.com/in/staciehenderson/

---

About The Marketer's Debrief Podcast: 

A 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.

Listen & subscribe now: 

Apple - https://apple.co/36iLQk2 Spotify - https://spoti.fi/2PacXIt

---

About Journey Further:

Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.

Find out more: https://www.journeyfurther.com/

00:00 - Introduction  01:21 - Brand Storytelling and Driving Brand Advocacy 03:15 - Using Powerfront for Online Chat and Video Demonstrations 05:06 - Treating E-commerce Clients like Retail Clients 07:13 - The Value of Experiential Events and Content Creation 09:06 - Curating the Guest List and Delivering a Clear Message 10:27 - Local Events for Relationship Building 13:25 - Tips for Successful Events and Event Horror Stories

In our first episode of the new series, Billy interviews Lee Price, Global Communications Director of sustainable sneaker company, Allbirds, to uncover the secrets to marketing a global sustainable brand.

In this fascinating 20-minute conversation, they discuss:

• The challenges of marketing a sustainability message
• The power of relatability and humour
• The Say-Can-Do gap between consumer desire for sustainability and actual action
• Reaching Gen Z and Millennial audiences through LinkedIn, TikTok, influencers and more
• Subverting campaign norms
• Allowing your social media teams full creative license for maximum results

If you enjoyed this episode, please subscribe to the podcast, and check out the Journey Further socials for bonus content that you won't find anywhere else!

Watch this episode on YouTube: https://youtu.be/hT6QEpVY8dQ

Follow Journey Further on LinkedIn: https://www.linkedin.com/company/17912315/

Interested in exploring our sustainable retail research campaign mentioned at 07:40? Download our free 'Sustain. Ability.' paper and discover how your brand can bridge the 'say-can-do' gap at: https://campaign.journeyfurther.com/sustainability-bridging-the-retail-say-can-do-gap

--

Allbirds, Inc. is a New Zealand and American-based sustainable sneaker company that aims to make its products as eco-friendly as possible and is a certified B Corporation.

Visit allbirds.com

Follow Lee on LinkedIn: https://www.linkedin.com/in/pro-attention-seeker/

---

The Marketer’s Debrief podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry, through the insight of inspiring global marketers. New episodes dropping every month.

Listen, watch & subscribe now!

Apple - https://apple.co/36iLQk2

---

Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.

Find out more: https://www.journeyfurther.com/

This is The Marketer’s Debrief podcast from Journey Further. The quickest wrap-up meeting you’ll ever join.

Each episode, we sit down with influential marketers to explore the campaigns, innovations and strategies shaping the industry - in under 20 minutes.

Isabelle speaks to the incredible Bernardine Evaristo, author of the Booker Prize-winning novel Girl, Woman, Other, about her recently published memoir, Manifesto.

-

Join the Journey Further Book Club: http://bit.ly/2r4fBWR

Follow Isabelle on LinkedIn: https://www.linkedin.com/in/isabellewilkinson

A sincere thank you to everyone who has listened and subscribed to the podcast this year.

We're taking a short break, so there'll be no new episodes for the next few weeks. Don't fear though, behind-the-scenes we're lining up many more inspiring and insightful guests to answer the ultimate question: "What's the wrong you want to right?"

See you soon.

Lauren Currie OBE is on a mission to help women overcome the systemic challenges they face. Through UPFRONT, she plans to change confidence for over a million women in the next 3 years. We cover a lot of ground in this episode, from measuring success to understanding imposter syndrome, as well as touching on how we should process the infamous Basecamp memo.

Learn more about UPFRONT and their next bond: https://www.weareupfront.com/

Follow Lauren on social:

https://www.instagram.com/_laurencurrie_/

https://twitter.com/_laurencurrie_

Follow Nathan on LinkedIn: https://www.linkedin.com/in/nathanbrush/

Join the Journey Further Book Club: http://bit.ly/2r4fBWR

Tessa Clarke is co-founder and CEO of OLIO, the food-sharing app on a mission to tackle food waste. With one third of all the food we produce going to waste and 800 million people going to bed hungry every night, changing our behaviour when it comes to food has the potential to radically improve both the environment and people's lives. OLIO has 3.6million users in 59 countries worldwide.

- Follow Nathan: https://www.linkedin.com/in/nathanbrush/

Join the Journey Further Book Club: http://bit.ly/2r4fBWR