by Whether you use your personal Facebook profile to promote your business, or a Facebook business page or a fan page, the primary way to reach your friends and followers is to post updates. If your posts look appealing, they will get more engagement, and if your posts look bland and uninteresting, people will skip…Read More Read More

by As we alluded to earlier, there is a real difference between getting someone to like something vs. getting someone to share something on Facebook. Whatever the benefits of either of these actions may be, keep in mind that both of these are subject to Facebook’s algorithm in terms of the algorithm having the last…Read More Read More

by In almost anything you do, you must position yourself as an expert in your niche. That goes for all social media marketing, your branding, and how you execute the operations of your business. Being seen as an expert in your niche helps you build trust from your potential clients. Consumers flock to people and…Read More Read More

by I realize that most people want free marketing. But paid marketing can also be effective if it brings you high quality leads that convert to customers. The great thing about paid Facebook marketing is that for once, your and Facebook’s interests are aligned. Facebook will eagerly sell you traffic and even give you the…Read More Read More

by Whether you use your personal Facebook page to promote your business or not, you should also have a business or a fan page depending on the nature of things you are promoting. It is considered good practice for businesses to have their own Facebook business pages, and for public figures to have fan pages.…Read More Read More

by When people first start promoting their business on Facebook, they usually try to do it from their personal Facebook account rather than creating a business page, fan page, or doing any sort of paid marketing. Let’s discuss the pros and cons of using your personal Facebook page to promote your business and some of…Read More Read More

by Many people who start their marketing efforts with Facebook don’t really have a concrete strategy. The extent of their strategy tends to be just making posts on their personal profile page or a Facebook business page, and hoping that their friends will like those posts and share them on their profiles, creating some virality.…Read More Read More

by How much profit do you make per customer? Do you know that number? If not, we need to make sure that you have a good sense for what your LTV (lifetime customer value) is so that you can have a sense of how much to spend in order to acquire each customer. Keep in…Read More Read More

by Social media marketing is ubiquitous these days. Everyone seems to be an expert in social media, but when you ask people how much traffic or exposure they are able to get with their social media marketing campaigns, most people admit that the results they see are underwhelming. In this article we will examine some…Read More Read More