The software asset management industry has long suffered from a fundamental misunderstanding: that technology alone can solve compliance challenges. In this episode, we welcome Rory Canavan, founder and CEO of SAM Charter. Rory and Craig discuss why so many organizations continue to face painful audits despite investing in expensive SAM suites.

Drawing from his decade-plus experience developing SAM frameworks for organizations worldwide, Rory shares how process-driven approaches have delivered remarkable results and how the compliance landscape continues to evolve, particularly as organizations migrate to cloud services. 

Check out these resources from SAM Charter:

• Bermuda Triangle of SAM: https://www.samcharter.com/resources/awesome-explainer-video/
• AI Paper:  https://www.samcharter.com/download/ai-machine-learning-and-sam/ 
• ITAM Accelerate Process Kit: https://www.itamaccelerate.com/product/process-kit/