An ad in a Sunday paper, a faxed resume, and a week later Craig Guarente was on a plane to start at Oracle. That origin story sets the stage for a tour through three decades of deals, from paper contracts and fax machines to cloud subscriptions and the rise of generative AI.
In this episode our usual host, Craig Guarente, is in the guest chair, interviewed by Marisa Gallicchio, Director of Marketing at Palisade Compliance. We talk about what has really changed in enterprise negotiations (and what hasn’t).
We connect the enterprise to the everyday: the coffee mug that needs an app, “subscribe to wash” dishwashers, and why clicking “I accept” without reading the terms and conditions is now a high‑stakes decision. Ownership vs. access isn’t just a vibe; it’s a negotiation position with real costs at renewal time.
Along the way, Craig’s core advice anchors the conversation: keep going. Resistance often signals you’re onto something worth doing, whether you’re renegotiating a ULA, building an internal AI capability, or breaking vendor dependency.
Follow Craig on LinkedIn: https://linkedin.com/craigguarente