Today I’m talking with Lauren Black of Legacy Loft all about creating effective surveys in your business. Lauren and I chatted about how to create and use surveys to help you grow your business, how to figure out what kinds of services, products, and courses you might want to offer, and how to get responses that are going to help you move forward in a way that fits your business and your dream client.

Lauren also talks a little bit about surveying your clients before you work with them through questionnaires and figuring out if they are a good fit and then after you work together to see what their results were and get really great testimonials for your website in a way that’s easy for you and for your clients.

She gives some great advice on asking the right questions, where to ask, and how to balance actual surveys with getting answers through conversational questions on social media.

Lauren Black is a multipassionate entrepreneur with a heart for helping business owners reach their highest potential and purpose through creative strategy and brand design. Lauren's main business, Legacy Loft, provides brand strategy & design to entrepreneurs who are ready to shift & scale their businesses. She is also the co-founder of Elevate & Cultivate, a community for design professionals to strengthen their skills and receive feedback on their work. Lauren is preparing to launch a third business this summer, with the signature offering being the Bosscation Box — a self-led business retreat in a box where entrepreneurs can rejuvenate and work on their businesses away from WiFi & their daily distractions.

Topics Discussed:

• Why you should be using surveys in your business
• Getting to know your dream clients and creating things for them
• The different types of surveys you can use in your business for peers, dream clients, and your clients
• How you can survey people while having a conversation
• Choosing the best questions to ask
• Balancing the types of questions you ask
• How to get responses that are relevant to your business through doing a giveaway
• Using the answers you receive to connect with your audience
• How long your surveys should be
• Getting effective testimonials from your clients in an easy way
• How surveys can help you create a course that covers everything your students are looking for
• The importance of asking specific questions
• How to gather information before you create a survey
• How often to survey your audience
• How to beta test your questions to make sure you’re getting good responses
• How long your surveys should last
• How to use forms and questionnaires with your clients

Resources Discussed:

• Facebook Polls
• Typeform
• Survey Monkey

Connect with Lauren:

• Website
• Facebook
• Instagram
• Bosscation
• Success with Surveys

Today I’m talking with Mallika Malhotra of Mikifoto + Co all about brand photography – what it is, where you can use it, and how you can get the best images possible whether you’re working with a brand photographer or someone who is going to help you capture your brand story through imagery. We chat about where you can use these images online, the best places to share these image in a way that is really going to connect with your dream clients.

Mallika also has a book coming out that covers all of these topics and more. Check it out at The Brand Photography Playbook.

Mallika Malhotra of Mikifoto + Co is a brand photographer and brand story strategist who works with women entrepreneurs, inspiring them to express themselves, share their stories and unleash their creativity through photography, branding and live workshops. She combines her strategic business sense with her creative photography skills to help her fellow lady bosses stand out and energize their message with confidence. 

Based in northern NJ, Mallika also teaches live workshops on branding, vision boarding and photo styling. When she is not taking photos or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Topics Discussed:

• What brand photography is and how small businesses can use it
• How you can get photos that will connect with your dream clients
• Why knowing your brand story and why is so important
• Telling your business’s story through photography
• The importance of being true to yourself and not just following trends
• The questions you should be asking a photographer before you work together
• How to get comfortable in front of the camera
• Where you can use your brand photos
• When you should consider investing in a brand photoshoot
• How to use stock photography with your branded images

Resources Discussed:

• Delivering Happiness
• Slack
• The Brand Photography Playbook.

Connect with Mallika:

• Website
• Instagram
• Facebook
• Email

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Today I’m talking with Mallika Malhotra of Mikifoto + Co all about brand photography – what it is, where you can use it, and how you can get the best images possible whether you’re working with a brand photographer or someone who is going to help you capture your brand story through imagery. We chat about where you can use these images online, the best places to share these image in a way that is really going to connect with your dream clients.

Mallika also has a book coming out that covers all of these topics and more. Check it out at The Brand Photography Playbook.

Mallika Malhotra of Mikifoto + Co is a brand photographer and brand story strategist who works with women entrepreneurs, inspiring them to express themselves, share their stories and unleash their creativity through photography, branding and live workshops. She combines her strategic business sense with her creative photography skills to help her fellow lady bosses stand out and energize their message with confidence. 

Based in northern NJ, Mallika also teaches live workshops on branding, vision boarding and photo styling. When she is not taking photos or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Topics Discussed:

• What brand photography is and how small businesses can use it
• How you can get photos that will connect with your dream clients
• Why knowing your brand story and why is so important
• Telling your business’s story through photography
• The importance of being true to yourself and not just following trends
• The questions you should be asking a photographer before you work together
• How to get comfortable in front of the camera
• Where you can use your brand photos
• When you should consider investing in a brand photoshoot
• How to use stock photography with your branded images

Resources Discussed:

• Delivering Happiness
• Slack
• The Brand Photography Playbook.

Connect with Mallika:

• Website
• Instagram
• Facebook
• Email

Today I’m going to be taklking about automating the client experience for great customer service. We’ve talked about automation in a couple of the previous episodes and you’re going to be hearing a lot more about it in upcoming episodes with guest, so I wanted to share with you my thoughts on automation including how I’ve used automation in my own business and with my clients to great a great customer experience without sacrificing the one-one-one, hands-on experience that you want your clients to have in your business.

Topics Discussed:

• The importance of outlining your process before you start automating
• Steps to include in your process
• Questions to ask about how you work
• Questions to ask about your dream clients
• How to create email templates to help you automate without losing the personal touch
• Using PDF Guides to share information throughout your process
• How to create tutorial videos for your clients
• Tools you can use to automate your client experience

Resources Discussed:

• Scheduling
  • Acuity*
  • Calendly
  
  
• Client Management
  • Dubsado*
  • Honeybook
  • 17hats
  • Insightly
  
  
• Email Marketing
  • ConvertKit*
  • MailChimp
  
  
• Project Management
  • Asana
  • Trello
  • Basecamp
  • Google Drive
  • Dropbox
  
  
• Other
  • HelloSign
  • Harvest
  • Wave
  • FreshBooks
  
  

* Some of the links above are affiliate links, but I wouldn't recommend these tools if I didn't use them and love them.

Get access to My Toolbox for all the things I use to run my business at www.lemonandthesea.com/my-toolbox

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Today I’m going to be taklking about automating the client experience for great customer service. We’ve talked about automation in a couple of the previous episodes and you’re going to be hearing a lot more about it in upcoming episodes with guest, so I wanted to share with you my thoughts on automation including how I’ve used automation in my own business and with my clients to great a great customer experience without sacrificing the one-one-one, hands-on experience that you want your clients to have in your business.

Topics Discussed:

• The importance of outlining your process before you start automating
• Steps to include in your process
• Questions to ask about how you work
• Questions to ask about your dream clients
• How to create email templates to help you automate without losing the personal touch
• Using PDF Guides to share information throughout your process
• How to create tutorial videos for your clients
• Tools you can use to automate your client experience

Resources Discussed:

• Scheduling
  • Acuity*
  • Calendly
• Client Management
  • Dubsado*
  • Honeybook
  • 17hats
  • Insightly
• Email Marketing
  • ConvertKit*
  • MailChimp
• Project Management
  • Asana
  • Trello
  • Basecamp
  • Google Drive
  • Dropbox
• Other
  • HelloSign
  • Harvest
  • Wave
  • FreshBooks

* Some of the links above are affiliate links, but I wouldn't recommend these tools if I didn't use them and love them.

Get access to My Toolbox for all the things I use to run my business at www.lemonandthesea.com/my-toolbox

Today I’m talking with lawyer Autumn Witt Boyd all about creating contracts that protect you and your clients. Autumn and I had worked together on a contract for my own business and so I was excited to bring her on to talk about her process and some tips for creating contracts that protect you and your business while still making sure that your clients get the best deal possible. The goal of your contract is that you can both be confident that you would be protected if something were to happen and how that makes it so much easier to work while knowing you have a contract to back you up.

Autumn Witt Boyd is an experienced lawyer who helps high-achieving and ambitious business owners reach their big goals, faster and smarter. Autumn guides creative entrepreneurs with big dreams as they grow from one-person-shows to bigger deals and collaborations. She has special expertise in copyright and trademark issues.

Autumn also hosts the Legal Road Map podcast, which teaches business owners how to protect their rights and stay out of legal hot water. She lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian.

Topics Discussed:

• Why a contract is the most important legal protection for your business
• Why your contract should protect both you and your client
• Your first contract should be a client agreement
• How you can create a basic contract yourself starting out and why you should
• The most important things to have in your contract with a client
• Why your contracts should be strict upfront to allow you room to make decisions based on circumstances in the future
• What to do if someone wants you to sign their contract
• How to create a contract that protects you and your client
• Use your previous experience to create a contract that serves your business based on the issues you’ve had in the past
• How to communicate the benefits of a contract to your clients
• Why a contract gives you freedom to do your best work
• Other contracts you may need in your business
• The steps to take if you need to enforce a contract

Resources Discussed:

• Being Boss Podcast
• Contract Templates
• Tara Gentile
• The Magicians
• Being Boss Clubhouse

Connect with Autumn:

Website

Facebook

Facebook Live Videos

Legal Road Map Podcast

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Today I’m talking with lawyer Autumn Witt Boyd all about creating contracts that protect you and your clients. Autumn and I had worked together on a contract for my own business and so I was excited to bring her on to talk about her process and some tips for creating contracts that protect you and your business while still making sure that your clients get the best deal possible. The goal of your contract is that you can both be confident that you would be protected if something were to happen and how that makes it so much easier to work while knowing you have a contract to back you up.

Autumn Witt Boyd is an experienced lawyer who helps high-achieving and ambitious business owners reach their big goals, faster and smarter. Autumn guides creative entrepreneurs with big dreams as they grow from one-person-shows to bigger deals and collaborations. She has special expertise in copyright and trademark issues.

Autumn also hosts the Legal Road Map podcast, which teaches business owners how to protect their rights and stay out of legal hot water. She lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian.

Topics Discussed:

• Why a contract is the most important legal protection for your business
• Why your contract should protect both you and your client
• Your first contract should be a client agreement
• How you can create a basic contract yourself starting out and why you should
• The most important things to have in your contract with a client
• Why your contracts should be strict upfront to allow you room to make decisions based on circumstances in the future
• What to do if someone wants you to sign their contract
• How to create a contract that protects you and your client
• Use your previous experience to create a contract that serves your business based on the issues you’ve had in the past
• How to communicate the benefits of a contract to your clients
• Why a contract gives you freedom to do your best work
• Other contracts you may need in your business
• The steps to take if you need to enforce a contract

Resources Discussed:

• Being Boss Podcast
• Contract Templates
• Tara Gentile
• The Magicians
• Being Boss Clubhouse

Connect with Autumn:

Website

Facebook

Facebook Live Videos

Legal Road Map Podcast

Today I'm talking with Nevica Vazquez all about starting your own mastermind
and how her mastermind helped her take her business to the next level. She
gives a lot of great tips and really practical information that you can use
when you want to start your own mastermind instead of waiting to be invited
to someone else's.

You will learn exactly how to start a mastermind that will fit your
business and the vision you have and help you put together a group of
people who will help you uplevel your business, support you, and give you
honest feedback.

We also talk about the best method for hosting a mastermind and how you can
keep it on track instead of worrying that everything is going to fall apart
because there is no focus.

Nevica Vazquez is a Business Strategist to digital bosses who want to scale
their online biz. The bosses she works with are past the beginner stage of
their business and ready to assess and strategize their plan for new
growth. Together, her and her clients create the online biz + marketing
plan they need to get to the next level of their business. In addition to
serving her clients, every week Nevica hosts the Digital Boss Roundtable a
roundtable webinar show where experienced biz owners meet to have
productive conversations on up-leveling their digital businesses.

Topics Discussed:

• How Nevica got started in business
• How your dream client evolves over time
• What a mastermind is
• How being part of a mastermind can benefit your business
• How to find mastermind members who are a good fit
• How to structure your business
• How to keep your mastermind on track
• Why you need to have rules going in and how to enforce them
• Why you don't have to be the leader of your mastermind

Resources Discussed:

• Tara Gentile's Quiet Power Strategy
• Heather Crabtree's The Savvy Community
• Ashlyn Carter
• Find & Start Your Mastermind Group

Connect with Nevica:

Website

Instagram

The Digital Boss Roundtable

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Today I'm talking with Nevica Vazquez all about starting your own mastermind
and how her mastermind helped her take her business to the next level. She
gives a lot of great tips and really practical information that you can use
when you want to start your own mastermind instead of waiting to be invited
to someone else's.

You will learn exactly how to start a mastermind that will fit your
business and the vision you have and help you put together a group of
people who will help you uplevel your business, support you, and give you
honest feedback.

We also talk about the best method for hosting a mastermind and how you can
keep it on track instead of worrying that everything is going to fall apart
because there is no focus.

Nevica Vazquez is a Business Strategist to digital bosses who want to scale
their online biz. The bosses she works with are past the beginner stage of
their business and ready to assess and strategize their plan for new
growth. Together, her and her clients create the online biz + marketing
plan they need to get to the next level of their business. In addition to
serving her clients, every week Nevica hosts the Digital Boss Roundtable a
roundtable webinar show where experienced biz owners meet to have
productive conversations on up-leveling their digital businesses.

Topics Discussed:

• How Nevica got started in business
• How your dream client evolves over time
• What a mastermind is
• How being part of a mastermind can benefit your business
• How to find mastermind members who are a good fit
• How to structure your business
• How to keep your mastermind on track
• Why you need to have rules going in and how to enforce them
• Why you don't have to be the leader of your mastermind

Resources Discussed:

• Tara Gentile's Quiet Power Strategy
• Heather Crabtree's The Savvy Community
• Ashlyn Carter
• Find & Start Your Mastermind Group

Connect with Nevica:

Website

Instagram

The Digital Boss Roundtable

Today on Process to Profitability, it’s just me talking about improving your website today with 5 easy updates that you can make. This is a subject that I am so passionate about because I believe that you don’t need a brand new website or a total redesign to start seeing more results from your website.

Take these updates and check out your own website. See if you can make some of these changes today to improve your design or if these are things you can put on your to-do list if you think they will take a little longer.

Topics Discussed:

• The importance of having your email address on your website
• Where to put your email address
• What you need to include in your terms & conditions and privacy policy
• Why you need return, refund, and warranty policies if you sell products or courses
• Why these policies are important
• How to update your portfolio to attract more of your dream clients
• How to include images, testimonials, and client stories in your portfolio
• Editing your content to keep your design simple
• Why it’s important to guide visitors through your website
• Adding calls to action to each page of your website
• They types of calls to action you can use on each page
• Why you need to map out your website like a journey

Resources Discussed:

• Website Design Guide

Connect with Samantha:

• Website
• Instagram
• Facebook

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea