Welcome to another exciting episode of "Process to Profitability." I'm your host, Samantha Mabe, and today we have a very special guest with us. I had the pleasure of interviewing Mikki Wilson, the brilliant mind behind Dot Connector Consulting. Mikki is here to share her expertise on profit partnerships, a topic that is sure to provide valuable insights for small business owners, entrepreneurs, and online business owners. If you're looking for new ways to grow your business, innovate ways to better serve your clients, and increase your profitability, then this episode is a must-listen.

Timestamps:

• [00:00:05] Introduction

• [00:00:35] Welcoming Mikki Wilson to the show

• [00:00:41] Overview of profit partnerships and their benefits

• [00:01:16] How to find the right profit partnerships for your business

• [00:01:49] Key considerations before entering into profit partnerships

• [00:02:25] The role of profit partnerships in business innovation and client service

• [00:02:59] Success stories and examples of profitable partnerships

Key Topics:

• Understanding profit partnerships and their role in maximizing profitability.

• Strategies for finding the right profit partnerships for your business.

• Important considerations before entering into profit partnerships.

• Leveraging profit partnerships for innovation and improved client service.

• Real-life success stories and examples of profitable partnerships.

• Tips for establishing and nurturing profitable partnerships for sustainable growth.

Resources:

• Mikki’s Website

• Mikki’s Instagram

In this episode, I’m exploring the similarities I’ve found between architecture and website design and why combining design aesthetics with functional elements is essential to any successful design. Drawing inspiration from different architectural styles, I share my thoughts on how the building blocks of physical spaces align with the foundational elements of websites. By understanding these essential components, we can unleash our creativity and design websites that are both unique and effective.

Timestamps:

[00:01:06] Rediscovering Architecture and Its Connection to Websites

[00:01:48] Architecture's Variety of Styles Built on Common Foundation

[00:03:10] Building Blocks and Expectations in Home Design

[00:04:34] Building Blocks and Innovation in Website Design

[00:06:25] Customizing the Design Aesthetic of Websites

[00:08:24] The Marriage of Space and Aesthetic in Website Design

[00:09:49] The Balance between Practicality and Beauty

[00:10:44] Freedom and Flexibility in Creative Website Design

[00:12:54] Designing Beautiful and Practical Websites

[00:14:09] Marrying Design and Function in Website Design VIP Days

Key Takeaways:

• Entrepreneurship journey: Messy, innovative, and evolving as we grow.

• Designing physical and digital spaces: Similarities and lessons for websites.

• Building blocks of architecture: Spaces and expected functionalities.

• Website building blocks: Homepage, contact page, services page, etc.

• Freedom to innovate: Adding personal design aesthetic to the building blocks.

• Marrying beauty and function: Practicality and creativity in website design.

In this episode of Process to Profitability, Samantha Mabe interviews Rebekah Jordan, an education consultant and owner of Crossbridge Education Consulting. Rebekah shares her experience working with Samantha to redesign her website, reflecting her unique personality and services. They discuss the importance of websites in business, Rebekah's role as an education consultant, and the challenges she faces in helping families find the right school placements for their children. Rebekah highlights the transformational impact of the website redesign and the value it brings to her business.

Timestamps:

[00:00:00] Introduction to the podcast and guest, Rebekah Jordan.

[00:02:31] Rebekah describes her role as a therapeutic educational consultant and her work with families in mental health crises.

[00:03:46] Rebekah shares her planned transition from schools to consulting and the timeline of starting her website.

[00:04:27] Rebekah explains the DIY approach she took to create her initial website using Squarespace.

[00:05:11] Rebekah discusses the shift in her business focus and the changing needs of families during the pandemic.

[00:06:49] Samantha inquires about Rebekah's decision to work with Lemon and the Sea in a VIP Day.

[00:08:14] Samantha asks Rebekah about her experience with the VIP Day process and the transformation of her brand and website.

[00:10:20] Samantha asks Rebekah if she had a favorite part of the process.

[00:11:18] Samantha explains her experience and expertise in distilling information and translating it into a design.

[00:13:13] Communication and trust are key in the creative process. Provide and receive feedback positively, focus on the positives, and prioritize nailing website copy.

[00:21:53] Accessibility and user-friendliness key in website design

Key Points:

• Rebekah Jordan is an education consultant specializing in therapeutic placements for students facing mental health challenges.

• Rebekah started her business in 2020 and initially created her website on her own.

• The pandemic brought significant changes to the education landscape, altering Rebekah's focus from homeschool builds to therapeutic placements.

• Referrals are the primary way families find Rebekah, emphasizing the importance of a strong website to make a positive impression.

• Rebekah chose to work with Samantha based on her podcast, emails, and design aesthetic, establishing trust and compatibility.

• The VIP Day process facilitated a quick and effective website redesign, providing a significant visual transformation.

• Rebekah enjoyed the anticipation of receiving the mockup design and was thrilled with the outcome.

• Samantha's skill in distilling clients' essence and turning it into a design was crucial in the successful website transformation.

Resources:

• Rebekah’s Website

• Rebekah’s Instagram

In this episode of Process to Profitability, I delve into the topic of the Everything Page, a concept gaining traction in the online business space. I break down the purpose and suitability of an Everything Page, distinguishing it from the Choose Your Own Adventure section on websites. Discover why an Everything Page may not be necessary for most wellness businesses and industry experts, and why it's crucial to align your marketing strategies with your specific audience and industry. Gain valuable insights on making informed decisions for your business, focusing on profitability and sustainable growth.

Timestamps:

[00:00:35] Explaining the concept of the Everything Page [00:00:57] Considerations for wellness businesses and practices

[00:01:17] Differentiating the Choose Your Own Adventure section on websites

[00:01:37] Understanding and structuring the Choose Your Own Adventure section on your website

[00:03:13] Differentiating between a Services page and a Sales page

[00:07:04] Explaining the concept of an Everything Page

[00:08:21] Determining if an Everything Page is necessary for your business

[00:10:30] Concluding thoughts on the Everything Page and marketing strategies

Key Topics:

• Discussion on various website page types, including:

  • The Everything page

  • Choose Your Own Adventure section

  • Services page

  • Sales page

  
  

• Recommendation for businesses offering one-on-one services to have a services page highlighting the transformation being offered and the different ways to work with the business

• Explanation of Everything pages as a new trend in the online business space

• Purpose of the Everything page to make it easy for customers to see everything that's available and make a purchase decision

In this episode, Samantha Mabe sits down with Sarah Cook, a copywriter and StoryBrand certified guide, to discuss how to effectively use ChatGPT for website copywriting. They delve into the nuances of creating prompts that generate more effective copy, adding personality to your content, and leveraging ChatGPT for brainstorming. Sarah shares her journey from being a naturopathic doctor to a copywriter and explains how she incorporates various tools into her writing process. They also explore the pitfalls of relying too heavily on ChatGPT and the importance of maintaining authenticity in your copy. If you're interested in using AI tools to enhance your business's content creation, this episode is a must-listen.

Timestamps:

[00:00:00] Introduction to the episode and Sarah Cook

[00:01:04] Background information about Sarah Cook's business journey

[00:01:50] Sarah shares her business journey from a naturopathic doctor to a copywriter

[00:04:02] Incorporating different tools over the years to assist with content creation

[00:04:50] Exploring the potential and challenges of using ChatGPT for copywriting

[00:05:47] Recognizing ChatGPT-generated content and the importance of avoiding generic output

[00:06:51] Building awareness of ChatGPT red flags and adapting writing style accordingly

[00:08:03] Maintaining fundamental rules of creating engaging and relatable content

[00:08:21] Samantha's question about other mistakes people make when using ChatGPT

[00:09:19] Importance of being in the driver's seat and actively shaping the content

[00:11:39] The importance of following the existing process and strategy for effective copywriting

[00:11:59] Utilizing ChatGPT to brainstorm and generate ideas based on the StoryBrand framework

[00:12:37] Sarah explains the process of using ChatGPT section by section for brainstorming

[00:13:00] Seeking ideas and pain points from ChatGPT to enhance the messaging

[00:13:44] Leveraging ChatGPT for fresh perspectives and unconventional ideas

Key Topics:

• Discussion of the evolution of content creation and online marketing for practitioners over the last 10 years

• Introduction and exploration of the AI tool Chat GPT AI for copywriting

• Use of templates for organizing website content and combining with Chat GPT

• Use of copywriting formulas and prompts to feed into Chat GPT

• Emphasis on following a process that has worked in the past for creating content

• The importance of giving context to Chat GPT for target audience and refining messaging points

• Importance of providing feedback and prioritizing messaging points

• Use of chat GPT to add personality to copy and find more creative and memorable words

• Emphasis on making content better, not just faster

Resources:

• Sarah’s Website

• Sarah’s Instagram

• Brand Personality Workbook

In this podcast episode, I explore innovative approaches to sales calls, specifically for professionals in the wellness, healthcare, therapy, and mental health services industries. I address the common practice of offering free consultation calls to assess mutual fit between potential clients and service providers. I delve into the challenges of traditional sales calls and offer alternative methods to make the process more efficient and comfortable for both parties involved. I discuss the importance of optimizing websites to provide comprehensive information, including services, pricing structures, FAQs, and addressing client concerns. I then introduce creative solutions such as using VideoAsk, Voxer, or allowing direct bookings to streamline the sales process and meet clients' preferences. By thinking outside the box, you can innovate your sales approach and better serve your clients.

Timestamps:

[00:01:21] Free consultation calls help form connections.

[00:03:46] Consultation calls: conversation or interrogation? Innovate instead.

[00:07:25] Provide upfront information, address FAQs effectively.

[00:12:39] Recorded responses make communication more flexible.

[00:15:53] Simplify onboarding to save time and improve business.

Key Topics:

• Essential features that a website should have to address potential clients' questions and concerns before communication takes place

• Details to include on a website such as who they work with, the transformation they provide, care plans, and pricing

• The benefits of using a Voxer app for communication to provide privacy and work well for busy clients

• The value of free consultation calls in establishing trust and compatibility while reducing the need for sales calls

• A suggestion to approach consultation calls differently by focusing on building rapport instead of outright sales

• Strategies for making the onboarding process simple and welcoming to clients to establish trust from the beginning

• The importance of being transparent about pricing with suggestions to list prices directly on the website and provide a range of pricing

• Ways to approach consultation calls innovatively, including using software like Video Ask to communicate with potential clients

• Different communication preferences of clients, including online scheduling options

• The benefits of a question and answer tool on a sales page for efficient communication between website owners and potential clients

On this episode of Process to Profitability, I discuss the importance of business values and how to align them with your brand messaging strategy. My guest, Ashlee Sang, works with conscious and caring business owners to help grow their impact and revenue. We talk about the three-step approach to values, making small decisions, and how values may change over time. Ashlee also shares examples of how we can apply our brand values to our business in both marketing and operations. We also chat about and the importance of regularly reflecting on values and seeking outside perspectives. Check out Ashlee’s resources to help tackle different areas of marketing and operations at ashleesang.com/valuesworkbook and ashleesang.com/process.

Timestamps:

[00:06:36] Brand messaging strategy is essential for business.

[00:11:24] Be intentional. You can't be everything to everyone.

[00:15:11] Establish your values through self-reflection and perspective.

[00:19:36] How to apply your brand values in practical ways

[00:22:25] Choosing a tech stack that aligns with your brand values

[00:26:56] Evolving your values with your business, flexibility is key.

[00:30:54] Start small and build momentum.

[00:35:21] Places and ways to showcase your values, including on your website.

In this episode of Process to Profitability, I will be discussing the topic of innovation in the business world as it pertains to wellness professionals. As someone who has worked in this industry for several years, I have seen firsthand the impact that new technologies and trends can have on our businesses. Throughout the episode, I will be exploring different strategies for staying ahead of the curve and adapting to the changing landscape of online business, while also remaining true to our values as wellness professionals. Whether you're just starting out or looking to take your business to the next level, this episode will provide valuable insights and actionable tips for achieving success in a rapidly evolving industry.

Timestamps:

[00:01:27] Innovation: Start messy, experiment, take action.

[00:05:54] Compassion and conversation key; blending life/work.

[00:07:10] Flexible schedule enables work and life balance.

Resources:

Website Design VIP Day

On this episode of the Process to Profitability podcast, I'm introducing the new format for season 6! 

This season will be structured in mini-series with 3 to 6 guests each, and solo episodes. This structure promises in-depth processes to help grow businesses and make it easier for potential clients to access the services they need.

Subscribe and check out the show notes for additional resources and information. Don't miss out on this episode and the upcoming mini-series, tune in to Process to Profitability and grow your business today.

On this episode, I discuss the importance of preparing for your VIP day in order to create a successful website. I share some tips on submitting your own images, creating a bank of stock images, and ensuring everything is connected to your website. I also cover the key assets needed for consistent branding and the importance of copy in website preparation.

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