Process Unpacked

In this episode of Process Unpacked, go-to-market expert Justin Gerrard unpack what really drives successful product launches. Drawing from his experience as a startup founder and GTM leader at companies like Twitch and Discord, Justin shares hard-earned lessons on aligning teams, defining audiences, and avoiding costly missteps.

Justin explains why many startups underestimate the power of a clear user persona and value proposition—and how skipping those steps leads to chaos down the line. He emphasizes the importance of role clarity, documented processes, and regular team check-ins to keep launches on track, even in fast-moving environments.

The conversation also explores Justin’s go-to tactics for early-stage traction, from community-driven testing to leveraging low-cost, high-reward platforms like TikTok and Discord. Whether you're pre-launch or post-product-market-fit, this episode is packed with practical insight on how to bring order to GTM chaos and execute with focus.

Shannon Putman, founder of Putman XR Consulting, joins Process Unpacked to discuss the evolving role of XR in education and beyond. From her early days as a special education teacher to leading statewide VR deployments, she shares how immersive technology transforms learning experiences. Shannon breaks down the unique challenges of integrating VR in K-12 classrooms, workforce training, and athletics—emphasizing the need for hands-on support and customized solutions over one-size-fits-all approaches.

As a business owner, Shannon reflects on the transition from structured school environments to the unpredictability of consulting. She discusses the learning curve of running a business, from project management and delegation to pricing services and tracking hours. Her insights highlight the delicate balance between financial sustainability and a mission-driven approach.

The conversation also explores the broader future of XR adoption. Shannon challenges the misconception that schools are “plug and play” ready for VR, advocating instead for better training and strategic implementation.

In this episode of Process Unpacked, host Amir Khorram sits down with Mickael Nadeau, CEO of XPR Labs, to discuss the nuances of project management in today’s rapidly evolving tech landscape. With over 25 years of experience, Mickael shares his insights on navigating the challenges of project management tools, emphasizing the importance of balancing simplicity and complexity to empower teams.

Mickael explores the idea that no single tool can be a universal solution, underscoring the significance of project managers focusing on communication rather than relying solely on platforms. He delves into how tool fatigue and micromanagement can impact morale, highlighting the importance of customizing tools to fit team needs without overcomplicating workflows. His perspective on automation is equally thought-provoking, advocating for its use in repetitive tasks to free up time for meaningful work.

The conversation also touches on Mickael’s latest venture, Taebo Reboot, a cardio kickboxing VR game with legendary fitness trainer, Billy Blanks, promoting better health through play. Listeners will walk away with actionable advice on choosing the right tools, fostering collaboration, and maintaining flexibility in their project management strategies.

In this episode of Process Unpacked, host Amir Khorram, Vice President of Meegle US, sits down with Steve Grubbs, CEO of VictoryXR, a pioneer in immersive education technology. Steve shares his journey from starting five companies to leading a global platform revolutionizing spatial 3D learning. VictoryXR’s innovative approach combines VR, AI, and hands-on virtual experiences to transform education, enabling students to hold a human brain or travel to historical sites—all through immersive technology.

Steve dives into the challenges and rewards of scaling a business, highlighting the importance of integrating the right systems at the right time. From leveraging project management tools to understanding the critical role of data, Steve shares actionable insights for businesses navigating growth. He emphasizes the power of speed as a key advantage for startups in a fast-paced, tech-driven world.

The conversation also explores how AI and emerging technologies are disrupting industries. Steve provides practical advice for leaders to stay adaptable, make informed decisions, and harness tools like Meegle to optimize workflows and foster innovation. This episode is packed with insights for entrepreneurs and executives alike.

In this episode of Process Unpacked, host Amir Khorram sits down with Nicholas Kovacich, Head of Product and Partnerships at Exclusible, to explore the dynamic world of Roblox game development. Nicholas shares insights into how Exclusible collaborates with major brands like Care Bears and YouTuber Like Nastya to create immersive, community-driven gaming experiences on the Roblox platform.

Nicholas walks listeners through the meticulous process of building a successful Roblox game, from strategic ideation to the development and launch phases. He emphasizes the importance of understanding Roblox’s unique community, leveraging the platform’s tools, and aligning brand goals with player expectations. Nicholas also highlights key strategies for extending a game’s lifecycle, including regular content updates, player-driven feedback, and innovative marketing approaches.

Whether you’re a game developer, marketer, or tech enthusiast, this episode offers valuable lessons on creating engaging virtual experiences that resonate with diverse audiences. Tune in to learn how Roblox is reshaping gaming and brand storytelling.

In this episode of Process Unpacked, host Amir Khorram, Vice President of Meegle US, sits down with Kurt Kratchman, CEO of Virti, to explore the intersection of technology, leadership, and innovation. Kurt reflects on his remarkable career journey, from early experiences in traffic engineering and data visualization to scaling global businesses and pioneering advancements in AI and XR. With a track record of building enterprise-ready solutions, he shares insights on leveraging technology to solve workforce development and training challenges.

Kurt delves into Virti's mission to enhance learning and development through immersive experiences powered by AI and extended reality. He explains how the company prioritizes adaptability and enterprise readiness, balancing customer needs, technical innovation, and operational constraints. The conversation also highlights Kurt’s project-focused leadership style, emphasizing transparency, collaboration, and the careful management of scope creep.

Listeners will gain valuable takeaways on aligning technology, strategy, and execution. From startup challenges to the art of data-driven decision-making, Kurt’s approach offers practical lessons for navigating the fast-evolving tech landscape.

In this episode of Process Unpacked, host Amir Khorram sits down with Todd Birzer, Principal Consultant at Kevolve Product Management and author of The 3 Minute Product Manager. With over 25 years of experience leading and coaching product teams, Todd shares his deep insights into Product-Led Growth (PLG) and how it’s transforming the B2B SaaS landscape.

Todd breaks down the fundamentals of PLG, exploring why it’s become a disruptive force in industries traditionally dominated by sales-led strategies. He highlights the importance of understanding customer behavior through both qualitative and quantitative data, as well as the critical role onboarding plays in guiding users to value quickly. Drawing from real-world examples, Todd illustrates how companies like DocuSign and HubSpot have successfully adopted PLG to scale faster and stay competitive.

The conversation also delves into challenges such as cross-functional alignment and prioritizing PLG initiatives. Todd offers actionable advice for product managers navigating these transitions and preparing for the future of PLG.

In this episode of Process Unpacked, host Amir Khorram, Vice President of Meegle US, sits down with Jim Welch, CEO and Founder of The DevHouse Agency. Jim shares the journey of building his multimillion-dollar development studio, specializing in gaming and immersive technologies like AR and VR. From grassroots beginnings to collaborating with industry giants like ExxonMobil, Jim explains how DevHouse organically scaled by addressing challenges head-on and refining its processes over time.

Jim dives into the art and science of project management in the fast-paced world of immersive tech. He highlights how minimalist tools and structured workflows help DevHouse balance creativity and operational efficiency. Jim emphasizes the role of project managers as communication leaders, ensuring clarity and agility in tackling the unique demands of custom software and game development.

Listeners will gain actionable insights on optimizing team productivity, integrating tools, and creating scalable systems to handle complex, iterative projects in the immersive tech space.

In this inaugural episode of Process Unpacked, host Amir Khorram of Meegle sits down with Joe Michalowski, Head of Client Services, and Jacob Brain, Director of Operations, at Marketers in Demand. Together, they discuss the complexities of managing multiple marketing agencies under one roof, highlighting the importance of unified project management systems. They share how their approach fosters seamless collaboration across teams while maintaining adaptability to meet client demands.

Jacob delves into the operational side, explaining how principles, rather than rigid rules, drive their project management philosophy. He shares insights on building scalable systems that simplify onboarding, streamline workflows, and improve team alignment. Joe complements this by emphasizing the value of listening to clients’ unique needs and using data-driven decision-making to design tailored solutions that deliver real results.

From navigating tool integrations to addressing the challenges of scaling operations, this episode offers actionable strategies for optimizing project management in dynamic environments.

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