Natalie Nathanson is the Founder and CEO of Magnetude Consulting, a B2B marketing firm that provides fractional marketing services to small and medium tech-related businesses. The company services clients across the globe and brings specialized expertise in areas including cybersecurity, big data, AI, SaaS, B2B professional services, and emerging and established technology-related products and services. Natalie is also a member of the Entrepreneurs’ Organization (EO) and a Thought Leader and Writer for the Forbes Agency Council.

In this episode:

Are you planning to rebrand, launch a new product, or enter a new market segment? What processes can you use to effectuate the change successfully?

To pivot your business, you need a good strategy. The first step is to get a clear understanding of where you want to go and assess your strengths, weaknesses, opportunities, and potential challenges. You must also be agile and have the proper structure and team in place to develop and execute your plan. According to Natalie Nathanson, developing solid processes prevents chaos and acts as a risk mitigation measure.

Natalie Nathanson, the Founder and CEO of Magnetude Consulting, joins Adi Klevit in this episode of the Systems Simplified podcast to talk about the process of preparing a company to pivot or implement a change. They also discuss the benefits of developing processes and procedures, working with a fractional marketing company, and assessing the effects of change after implementation.