Future of Poultry

Processing 2035: Doing more with less


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Broiler processors have always strived for continuous improvement in the value, convenience and taste they have delivered for consumers. As climate change concerns and overall environmental impacts are prioritized by regulators and consumers, processors will be under increasing pressure to develop circular supply chains and use fewer total resources. Energy conservation, water reuse and packaging recycling will need to be balanced with continuous improvement efforts for food safety, product convenience and cost. Join a discussion with Oliver Hahn, CEO, BAADER Poultry USA; Jay Russell, regional sales director, Marel; and Shawn Harris, executive director of bags and case-ready product marketing, North America, Sealed Air Corporation.

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Future of PoultryBy Watt Global Media