"If we ran the company just to maximize short term profits we would do things that over time would erode the trust and belief in our brand."

What do these three entrepreneurs have in common? Leveraging a great origin story.

“The largest pickleball age demographic is age 24-35.”

“My advice to anybody: be extremely careful about who you’re bringing in.”

"We are the official sausage of the Colorado Rockies, DU Pioneers, Ball Arena and the Colorado Avalanche.”

"We thought: it makes sense – maybe we should keep trying.”

"I've always wanted to surround myself with entrepreneurs who think differently, do differently."

"I think I could have found a way to accomplish what I had with more EQ."

"I think we were one of the inventors of the breakfast burrito.”

"If this works, we might be able to solve the biggest health epidemic of our generation.”