ProCO360

"...having machines see stuff could now be more lucrative… I started to think about trash as an underappreciated problem.”

“The branding connotes the positive image of the quality of the food inside.”

“The world is based upon small ball and squabbles – things that aren’t important – none of that matters.”

“Blind spots are when we’re not aware of ourselves – most of the time that works for us but sometimes those normal behaviors become problems.”

"If we ran the company just to maximize short term profits we would do things that over time would erode the trust and belief in our brand."

What do these three entrepreneurs have in common? Leveraging a great origin story.

“The largest pickleball age demographic is age 24-35.”

“My advice to anybody: be extremely careful about who you’re bringing in.”

"We are the official sausage of the Colorado Rockies, DU Pioneers, Ball Arena and the Colorado Avalanche.”

"We thought: it makes sense – maybe we should keep trying.”