Prodigy Search Presents Episode 29 features Eric Foote, Chief Commercial Officer with PointsBet. With his 2 year anniversary coming up in January 2022, Foote shares insights on the tremendous growth, strategic partnerships and brand positioning in an everchanging, competitive market.
Eric Foote joined PointsBet as the Chief Commercial Officer in January 2020. In his position, Eric oversees strategic partnerships, trading and sports analytics, business intelligence and operations, and assists with market access deals. Before PointsBet, Eric served as VP of Business Development & Partnerships for CBS Sports Digital where he led strategy for CBS Sports’ entry into sports betting along with content acquisition for live sporting events for CBS All Access, securing deals with the UEFA Champions League, Mountain West Conference, WSOP, and more. Following an initial run at CBS as Senior Director of Business Development – Sports, Eric was named Vice President of Business Development for Silver Chalice Ventures, now Stadium, where he spearheaded all business development and strategy initiatives, including opening a Boulder, CO office and securing deals with the Atlantic Coast Conference, Big 12, University of Arkansas, Kansas State University, and University of Kentucky. His career began as an Associate Athletic Director for External Affairs at Pepperdine University where he oversaw the corporate sponsorship program, fundraising, media relations, digital media, live streaming, and community relations. A native of Iowa, Eric currently resides in Denver. He attended Wartburg College, where he attained a B.S. in Business Administration and was a captain of the Knights basketball team. He received his Masters in Sports Administration from Western Illinois University.