Produced

If you're waking up thinking "what should I post today?" you've already lost.

In this episode, Lisa breaks down exactly what content you should actually be making if you want to grow your business, how to stop wasting time on social media content that doesn't convert, and why the biggest mistake people make is creating content for the platform instead of for their customers.

She takes you behind the scenes of her own content journey, from filming her first ever video in a pink shirt and cufflinks, to driving to London at 3am because she couldn't afford a hotel, to building a full production studio and launching this very show.

This isn't a "post three times a day and hope for the best" strategy. This is about understanding the difference between being a passive contributor to social media and being a business owner who uses content strategically to build trust, call in customers, and make sales.

In this episode, you'll hear:

• Why waking up and asking "what should I post today?" means the social media companies have already won
• The real reason your content isn't converting (hint: it's not about posting more)
• How Lisa went from filming flat, low energy videos in an office to building a multi six figure online education business
• The night she came home at midnight, exhausted and broke, and filmed the video series that changed everything
• Why short form content keeps you entertained but long form content builds your business
• The shift from landscape to portrait content, and why "document, don't create" was the best advice Lisa ever got
• Why ‘how to’ content isn't enough anymore, and what people are actually searching for when they consume your content
• The exact content strategy Lisa would use if she were starting from scratch today
• How to create bingeable content that leads to sales without feeling salesy or manipulative
• The difference between B2B and B2C content strategy, and why you shouldn't be making a show like this if you're selling to corporations
• When to build a personal brand, when to focus on showreels, and when to invest in long form content
• How to differentiate free content from paid content so you don't cannibalize your own sales

This episode is for you if:

• You're making content but it's not translating into sales or growth
• You feel guilty when you're not posting and obliged to show up on social media every day
• You're wondering whether to invest in production quality or just keep filming on your phone in your living room
• You want to understand the difference between being a content creator and being a business owner who creates content
• You're ready to stop creating noise and start creating direction in your market

This is PRODUCED. Let's get into it.

More from Lisa:

Lisa Bean - coaching, speaking, books + latest work: https://lisa-bean.com/

Connect on Instagram https://www.instagram.com/lisabeanuk/

Connect on LinkedIn https://www.linkedin.com/in/lisambean/?originalSubdomain=uk

Straight Line Through - Lisa’s two-year business growth programme: https://www.straightlinethrough.com/

First Sh!t Version - Lisa’s first book: https://lisa-bean.com/books/first-shit-version/

Am I Healing? - join the waiting list + be the first to read the first chapter when it’s released. https://lisa-bean.com/books/am-i-healing

More views won't grow your business. More content won't either. So what will?

In the very first episode of PRODUCED, Lisa sits down with Chris (our media producer) and special guest Suzanne Alderson to unpack what it really takes to build trust, create content that matters, and turn a side project into a pillar of your business.

What makes someone come back? How do you build trust when everybody has a microphone? Do you need a clever format? And what’s the difference between simply making content and actually producing something people want to be part of? We get into all the details, bringing our unique insights from experience in radio, building communities, and building companies.

Content note: This episode includes a brief discussion of suicide and a parent's experience supporting a child through a mental health crisis.

In this episode, you'll hear:

• Why 90% of podcasts don't make it past 10 episodes (and how to be in the 10% that do)
• How Suzanne grew a community from zero to 50,000 people without paid ads or a marketing team
• The thumbnail debate: when Lisa and Chris clashed over clickbait vs brand integrity
• What YouTube analytics revealed about Lisa's audience (spoiler: it wasn't what she thought)
• The reality of overworking, burnout, and what business growth actually looks like behind the scenes
• Why trust is harder to build now than ever, and the three ways you can earn it anyway
• How to know when content should become a core pillar of your business, not a side thought
• What podcasters can learn from radio (hint: it's all about narrowcasting, not broadcasting)
• Why Lisa built a full podcast studio instead of filming in her dining room
• Chris's journey from video editor to media producer, and what surprised him most about working in a fast growing business

This episode is for you if:

• You've been making content but not seeing it translate into real business growth
• You're wondering whether to invest in production quality or just keep it scrappy
• You want to understand the difference between views and trust, and why one matters way more than the other
• You're thinking about starting a podcast but don't know how to make it sustainable

Guest: Suzanne Alderson

• Suzanne built a community of 50,000 parents navigating one of life's hardest challenges.
• Her book was published by Penguin in 2020, and she's now launching a new podcast using AI voices to protect her guests' identities while sharing raw, unfiltered stories.
• She's living proof that authenticity and consistency beat algorithm hacks every time.

This is PRODUCED. Welcome to the show.

Links and resources:

Suzanne Alderson on Instagram - https://www.linkedin.com/in/suzannealderson/

Daniel Priestley - entrepreneur, author and speaker: https://danielpriestley.com/

More from Lisa:

Lisa Bean - coaching, speaking, books + latest work: https://lisa-bean.com/

Connect on Instagram https://www.instagram.com/lisabeanuk/

Connect on LinkedIn https://www.linkedin.com/in/lisambean/?originalSubdomain=uk

Straight Line Through - Lisa’s two-year business growth programme: https://www.straightlinethrough.com/

First Sh!t Version - Lisa’s first book: https://lisa-bean.com/books/first-shit-version/

Am I Healing? - join the waiting list + be the first to read the first chapter when it’s released. https://lisa-bean.com/books/am-i-healing