We have generated the concept of the buying journey for us to better understand how our consumers buy and better support their journeys but it moving towards personalized buying paths is an opportunity to generate quality leads. Focused on targeted and personalized buying paths is Digital Marketing Manager at RTAFleet, James Ricks. James dives into the personas they serve and their efforts to continue growing. RTAFleet is an end-to-end fleet management software so you can operate a safer, more efficient fleet.