Product Bakery - How Builders Ship and Sell With AI

By Christian Strunk

Building products got easy. Shipping didn't.

Every week, Christian Strunk (aka PixelStrunk) sits down with indie hackers and solopreneurs who

actually launch products with AI, and drags out the par... more

· Business

FAQs about Product Bakery - How Builders Ship and Sell With AI:

How many episodes does Product Bakery - How Builders Ship and Sell With AI have?

The podcast currently has 139 episodes available.

Product Bakery - How Builders Ship and Sell With AI episodes:

May 03, 2021#49 Should you be using Personas?
During dinner, Alex and Christian had a discussion about personas and the common mistakes people do while working with them. They decided to continue this conversation in this episode and dive a bit deeper into the whole world of personas.
👉 Episode feedback survey ✍️

Table of content:
00:30 - Are personas the right way?

04:00 - Slicing personas instead of working with one

06:00 - Jobs to be done

07:30 - Understanding customer problems instead of assuming

13:10 - User vs. persona

✩ Follow The Product Bakery Podcast ✩
👨‍💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/
...more
16min
April 28, 2021#48 Managing design system projects - with Varya Stepanova
Varya started her career as a Frontend Developer and was always passionate and engaged in working with design & frontend components before design systems were invented. At some point, she decided to use her knowledge and focusing on helping companies and the community on building design systems in the right way and understand the value.
In this episode, Varya talks about how to manage a design project in the most structured way and how to convince senior leadership teams of its value based on data.
👉 Episode feedback survey ✍️

Table of content:
00:30 - Episode intro

01:50 - Intro Varya

04:10 - Engineering vs. design mindset

06:30 - Best timing to build a design system

08:50 - How to allocate resources & focus

11:05 - Kicking off the project

17:30 - Communicating & aligning across the organization

21:55 - Convincing Senior Leadership Teams

26:35 - Design systems vs. creativity

28:30 - Biggest mistakes companies do with design systems

32:45 - Varya's design system course

Follow Varya:
Design system course: https://hands-on-workshop.varya.me/

Website: https://varya.me/

Linkedin: @varyastepanova

Twitter @varya_en

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
...more
36min
April 26, 2021#47 What I've learned as a PM working with designers
Alex talked to Christian about his past experiences working with Designers. Christian shared his story about how he developed a good eye and understanding of UI and UX.

Table of content:
00:30 - Small talk

01:45 - Christian's design history

06:20 - Working together with a Designer

07:50 - How design skills help Product Managers

08:20 - Keeping an open & honest relationship

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
...more
11min
April 22, 2021#46 Setting up a hiring strategy for scale - with Daniel & Robert @ready2order
Daniel & Robert working at ready2order as Director of Product and Talent Acquisition Lead. They both have the mission to build an amazing product with great people. Daniel is on board for more than 5 years and Robert joined 7 months ago to streamline hiring processes for all departments and especially Product Management & Design.
In this episode, they share how they defined and implemented a new hiring strategy to find the right people at the right time.

Table of content:
00:30 - Episode summary

01:40 - Intro Daniel Ibrahim & Robert O'Donoghue

03:35 - How hiring has changed @ready2order

08:05 - Product vision & strategy as a blueprint for hiring

10:55 - Setting up the hiring process

14:30 - Case studies to identify the core strengths of candidates

17:50 - How to measure case studies

21:00 - Filtering out candidates

25:50 - Pros and cons of case studies

30:10 - Hiring decisions made as a team

35:30 - Salaries & benefits

40:00 - How to hire and collaborate remotely

Daniel & Robert online:
Linkedin Daniel: @daniel-ibrahim

Linkedin Robert: @rodonoghue1

Jobs @ready2order: https://ready2order.com/en/career/

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
...more
45min
April 19, 2021#45 Coaching Product Managers & Designers Part II
In the second part of the coaching vs. managing series, Alex interview Christian about coaching practices as an external and unbiased coach. Christian talks about how to identify and define goals together with his coachees as well as deep-diving into asking good and the right questions.

Table of content:
00:30 - Intro Alex

01:20 - Unbiased coaching

03:45 - Why product people call a coach

04:40 - Defining and working towards goals

07:15 - Asking the W's (who, what, by when)

08:55 - What are good questions?

11:40 - Therapy vs. coaching

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
...more
14min
April 15, 2021#44 The Power of Great Product Marketing - Martina Lauchengco, Partner @Silicon Valley Group
In this episode, Christian and Alex dive deep into the world of product market fit and the pivotal role that product marketing plays in its success. Joined by special guest Martina, an experienced product marketer, they explore the complexities of finding the right market for a product, the importance of trust and customer feedback, and the distinct roles of product management and product marketing. With insights from Silicon Valley Product Group and Martina's expertise, they discuss strategies for effective product marketing, the challenges of high-velocity product cycles, and the future of this crucial function in the tech industry. So grab your headphones and get ready to uncover the secrets behind the power of great product marketing in this enlightening episode.

What We've Covered:
(00:00:30) Episode summary
(00:02:05) Intro Martina Lauchengco
(00:05:00) How product marketing changed over the past 25 years
(00:10:10) Product Manager vs. Product Marketing Manager
(00:17:10) Finding product-market fit
(00:21:30) Everyone does product marketing differently
(00:24:45) The 4 elements of product marketing
(00:27:50) Communication as a Product Marketing Manager
(00:34:10) Hiring the first Product Marketing Manager
(00:40:00) Marketing = planting seeds
(00:44:50) Martina's upcoming book, LOVED!

Martina on the internet:
Linkedin: @martinalauchengco

Twitter: @mavinmartina

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
...more
46min
April 12, 2021#43 Podcast tooling & product review: Descript
Following up on the previous episode, Christian and Alex share what podcasting tools they use and how the process of creating an episode works.
Next to that they followed up on their product review format and took a deeper look into the tool Descript.com.

Table of content:
00:30 - Intro podcast tooling

01:55 - Anchor.fm for podcast distribution

02:00 - Zencastr.com for recording

03:35 - Adobe Audition for the raw cut

04:45 - Descript to finalize the episode

06:20 - Squarespace for our website

08:00 - Deep-dive into Descript functionality

16:45 - Rating Descript from 1 to 5 Descript

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
...more
19min
April 08, 2021#42 Starting a podcast as a Product Team 🥐
A while ago the Product Bakers have promised to talk about how they started the Product Bakery. In this episode, Alex and Christian share how they started this project and the processes they set up to manage themselves.
Next to that, they talk about how they interate on the podcast format based on the feedback they get from their community.

Table of content:
00:30 - Small talk

02:25 - Podcast Alex & Christian are listening to

05:50 - Product Bakery's problem statement

06:50 - From the idea to execution

09:20 - 2 team members with different skills

10:30 - Bias to action

11:55 - New formats & validating ideas

14:00 - Community feedback to improve the show
✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
...more
16min
April 05, 2021#41 Coaching Product Managers & Designers Part I
The product bakers decided to talk about coaching product managers & designers as a leader over two episodes. In this episode, Christian interviews Alex to talk about his experience of being a manager and coach at the same time.
Alex shares his point of view of the thin line between managing people and working toward business goals vs. coaching, leading, and empowering people.
Table of content:
00:30 - Intro Christian

01:15 - Coaching & managing people

04:00 - Different types of employees (designers)

05:35 - Coaching vs. managing

08:30 - Radical candor to help people improving

11:45 - Asking the right (non-leading) questions

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
...more
14min
April 01, 2021#40 Case study: Optimizing churn for a product at scale - with Mathias Kluge
This is the first case study where the Product Bakers made a deep-dive into a real-world project with Product Lead Mathias Kluge. Mathias shared how he and his team identified churn reasons and the process of finding solutions.
Besides reducing churn by over 40%, Mathias faced also many challenges and made a lot of learnings which are shares in this episode.

Table of content:
00:30 - Intro Mathias Kluge (Matze)

03:05 - From Product Design to Product Management

03:55 - When to start looking at churn

06:35 - Defining, gathering, and analyzing data

11:25 - Creating hypothesis with your team

15:15 - Best practices to analyze churn

17:50 - Defining success metrics & KPIs

23:30 - Preparing the backlog & the solution

24:45 - Prioritizing & negotiating

30:05 - Collaborating with Designers

37:35 - Explaining problems not solutions

38:55 - Mathias’ key learnings

41:30 - Debrief Alex & Christian

Mathias online:
Linkedin: @matkluge

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
...more
44min

FAQs about Product Bakery - How Builders Ship and Sell With AI:

How many episodes does Product Bakery - How Builders Ship and Sell With AI have?

The podcast currently has 139 episodes available.

More shows like Product Bakery - How Builders Ship and Sell With AI

UI Breakfast: UI/UX Design and Product Strategy

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Product Bakery - How Builders Ship and Sell With AI

FAQs about Product Bakery - How Builders Ship and Sell With AI:

How many episodes does Product Bakery - How Builders Ship and Sell With AI have?

Product Bakery - How Builders Ship and Sell With AI episodes:

FAQs about Product Bakery - How Builders Ship and Sell With AI:

How many episodes does Product Bakery - How Builders Ship and Sell With AI have?

More shows like Product Bakery - How Builders Ship and Sell With AI

UI Breakfast: UI/UX Design and Product Strategy