Product Bakery - How Founders Build and Sell with AI

By Christian StrunkBusiness

Product Bakery - How Founders Build and Sell with AI episodes

May 06, 2021#50 Collaborating as Product Manager & Designer - with Yoav & Tudor @ParkNow
The Product Bakers talked the first time to another Product Manager & Design "couple." Yoav (PM) and Tudor (PD) share their experience about working together on projects and how they split responsibilities and maintaining a trustful relationship.
In this episode, they've caught up on topics such as design review, prioritization, and design sprints.
👉 Episode feedback survey ✍️

Table of content:
00:30 - Episode summary

02:35 - Intro Yoav & Tudor

05:00 - Their day-to-day business

06:50 - Team setup & collaboration

08:50 - The key for good collaboration

11:45 - Data for better decision making

15:50 - What design needs from product for discovery

21:40 - Prioritizing solutions

27:25 - Team workshops (design review & design sprints)

39:20 - Yoav's & Tudor's tips for good collaboration

Yoav & Tudor online:
Yoav Linkedin: @yoavfarbey

Yoav on medium: https://farbey.medium.com/

Tudor Linkedin: @tudor-teisanu-7b08a4b2

Tudor on medium: https://teisanutudor.medium.com/

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
41 min
May 03, 2021#49 Should you be using Personas?
During dinner, Alex and Christian had a discussion about personas and the common mistakes people do while working with them. They decided to continue this conversation in this episode and dive a bit deeper into the whole world of personas.
👉 Episode feedback survey ✍️

Table of content:
00:30 - Are personas the right way?

04:00 - Slicing personas instead of working with one

06:00 - Jobs to be done

07:30 - Understanding customer problems instead of assuming

13:10 - User vs. persona

✩ Follow The Product Bakery Podcast ✩
👨‍💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/
16 min
April 28, 2021#48 Managing design system projects - with Varya Stepanova
Varya started her career as a Frontend Developer and was always passionate and engaged in working with design & frontend components before design systems were invented. At some point, she decided to use her knowledge and focusing on helping companies and the community on building design systems in the right way and understand the value.
In this episode, Varya talks about how to manage a design project in the most structured way and how to convince senior leadership teams of its value based on data.
👉 Episode feedback survey ✍️

Table of content:
00:30 - Episode intro

01:50 - Intro Varya

04:10 - Engineering vs. design mindset

06:30 - Best timing to build a design system

08:50 - How to allocate resources & focus

11:05 - Kicking off the project

17:30 - Communicating & aligning across the organization

21:55 - Convincing Senior Leadership Teams

26:35 - Design systems vs. creativity

28:30 - Biggest mistakes companies do with design systems

32:45 - Varya's design system course

Follow Varya:
Design system course: https://hands-on-workshop.varya.me/

Website: https://varya.me/

Linkedin: @varyastepanova

Twitter @varya_en

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
36 min
April 26, 2021#47 What I've learned as a PM working with designers
Alex talked to Christian about his past experiences working with Designers. Christian shared his story about how he developed a good eye and understanding of UI and UX.

Table of content:
00:30 - Small talk

01:45 - Christian's design history

06:20 - Working together with a Designer

07:50 - How design skills help Product Managers

08:20 - Keeping an open & honest relationship

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
11 min
April 22, 2021#46 Setting up a hiring strategy for scale - with Daniel & Robert @ready2order
Daniel & Robert working at ready2order as Director of Product and Talent Acquisition Lead. They both have the mission to build an amazing product with great people. Daniel is on board for more than 5 years and Robert joined 7 months ago to streamline hiring processes for all departments and especially Product Management & Design.
In this episode, they share how they defined and implemented a new hiring strategy to find the right people at the right time.

Table of content:
00:30 - Episode summary

01:40 - Intro Daniel Ibrahim & Robert O'Donoghue

03:35 - How hiring has changed @ready2order

08:05 - Product vision & strategy as a blueprint for hiring

10:55 - Setting up the hiring process

14:30 - Case studies to identify the core strengths of candidates

17:50 - How to measure case studies

21:00 - Filtering out candidates

25:50 - Pros and cons of case studies

30:10 - Hiring decisions made as a team

35:30 - Salaries & benefits

40:00 - How to hire and collaborate remotely

Daniel & Robert online:
Linkedin Daniel: @daniel-ibrahim

Linkedin Robert: @rodonoghue1

Jobs @ready2order: https://ready2order.com/en/career/

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
45 min
April 19, 2021#45 Coaching Product Managers & Designers Part II
In the second part of the coaching vs. managing series, Alex interview Christian about coaching practices as an external and unbiased coach. Christian talks about how to identify and define goals together with his coachees as well as deep-diving into asking good and the right questions.

Table of content:
00:30 - Intro Alex

01:20 - Unbiased coaching

03:45 - Why product people call a coach

04:40 - Defining and working towards goals

07:15 - Asking the W's (who, what, by when)

08:55 - What are good questions?

11:40 - Therapy vs. coaching

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
14 min
April 15, 2021#44 The Power of Great Product Marketing - Martina Lauchengco, Partner @Silicon Valley Group
In this episode, Christian and Alex dive deep into the world of product market fit and the pivotal role that product marketing plays in its success. Joined by special guest Martina, an experienced product marketer, they explore the complexities of finding the right market for a product, the importance of trust and customer feedback, and the distinct roles of product management and product marketing. With insights from Silicon Valley Product Group and Martina's expertise, they discuss strategies for effective product marketing, the challenges of high-velocity product cycles, and the future of this crucial function in the tech industry. So grab your headphones and get ready to uncover the secrets behind the power of great product marketing in this enlightening episode.

What We've Covered:
(00:00:30) Episode summary
(00:02:05) Intro Martina Lauchengco
(00:05:00) How product marketing changed over the past 25 years
(00:10:10) Product Manager vs. Product Marketing Manager
(00:17:10) Finding product-market fit
(00:21:30) Everyone does product marketing differently
(00:24:45) The 4 elements of product marketing
(00:27:50) Communication as a Product Marketing Manager
(00:34:10) Hiring the first Product Marketing Manager
(00:40:00) Marketing = planting seeds
(00:44:50) Martina's upcoming book, LOVED!

Martina on the internet:
Linkedin: @martinalauchengco

Twitter: @mavinmartina

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
46 min
April 12, 2021#43 Podcast tooling & product review: Descript
Following up on the previous episode, Christian and Alex share what podcasting tools they use and how the process of creating an episode works.
Next to that they followed up on their product review format and took a deeper look into the tool Descript.com.

Table of content:
00:30 - Intro podcast tooling

01:55 - Anchor.fm for podcast distribution

02:00 - Zencastr.com for recording

03:35 - Adobe Audition for the raw cut

04:45 - Descript to finalize the episode

06:20 - Squarespace for our website

08:00 - Deep-dive into Descript functionality

16:45 - Rating Descript from 1 to 5 Descript

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
19 min
April 08, 2021#42 Starting a podcast as a Product Team 🥐
A while ago the Product Bakers have promised to talk about how they started the Product Bakery. In this episode, Alex and Christian share how they started this project and the processes they set up to manage themselves.
Next to that, they talk about how they interate on the podcast format based on the feedback they get from their community.

Table of content:
00:30 - Small talk

02:25 - Podcast Alex & Christian are listening to

05:50 - Product Bakery's problem statement

06:50 - From the idea to execution

09:20 - 2 team members with different skills

10:30 - Bias to action

11:55 - New formats & validating ideas

14:00 - Community feedback to improve the show
✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
16 min
April 05, 2021#41 Coaching Product Managers & Designers Part I
The product bakers decided to talk about coaching product managers & designers as a leader over two episodes. In this episode, Christian interviews Alex to talk about his experience of being a manager and coach at the same time.
Alex shares his point of view of the thin line between managing people and working toward business goals vs. coaching, leading, and empowering people.
Table of content:
00:30 - Intro Christian

01:15 - Coaching & managing people

04:00 - Different types of employees (designers)

05:35 - Coaching vs. managing

08:30 - Radical candor to help people improving

11:45 - Asking the right (non-leading) questions

✩ Follow The Product Bakery Podcast ✩
   👨‍💻 Linkedin: Product Bakery
   📸 Instagram: @productbakery
   🐦 Twitter: @productbakery20
   🌍 Website: https://www.product-bakery.com/
14 min

About Product Bakery - How Founders Build and Sell with AI

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Product Bakery - How Founders Build and Sell with AI

Product Bakery - How Founders Build and Sell with AI episodes

About Product Bakery - How Founders Build and Sell with AI

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