Product & Co.

🔥 We are stoked to have Evie Brockwell (prev. Snr Product Manager Booking.com & current Product Consultant & Speaker at Be Optimised) to join us at Prunussy & Co Podcast to talk about product strategy, how to build successful products and how to build a product career to work for you💣

Prunussy & Co team discuss how to structurally solve a lot of challenges by creating an integrated customer research and digital team with Tom Harle, an innovation partner & product experience strategist from Lightyear.

We talk about his time at Lightyear and working on that Prototype 0, lessons learned and what's next.

 #digitalinnovation #productdesign

We are beyond excited to have Dr. Else van der Berg, who was the Head of Policy and Product Strategy Datawallet and has since Co Founded Sonderhouse which help startups and scale-ups achieve sustainable commercial growth through product/market fit, build a deep understanding of target audience, create a story that will resonate, and a must-have product that inspires Word of Mouth and guide on a path to market leadership by identifying and unlocking new growth opportunities.
Dr. Else van der Berg loves product-led #SaaS, and advocates basing her decisions on a healthy mix of customer discovery, data analytics, and gut feeling. Its not about being a feature shipping machine and more about using user research to achieve a better market fit for products which actually have longevity and use in the market.
She is adamant that she is not the voice of the stakeholder/customer (who say ‘jump’, while asking ‘how high’) and she unpologetic about the fact that she doesn’t code. But she does believe in:
💣 Great products put the (niche) target audience first.
💣 Great products rely on leadership alignment on who it’s for, and what it does (core value).
💣 Great products drive customer acquisition, activation, retention, and monetization.
And also in making a differentiated growth strategy to the max: finding an underserved niche and creating something that fits perfectly to a very specific pain.

We are stoked to have had Gabrielle van Asselt from UNKNOWN come to talk to us at Prunussy & Co with Christine Barnett⚡ & the wonderful Emily Warburton about tech recruitment and the grand resignation ( and what to do about it) and being a woman in tech, how to change your career to tech and what is going on behind the hiring scenes.

🌴 🌴🌴

We discussed all things Sales with Alex Bruschi 🍿 from Lantern who joined us on Prunussy & Co last week to talk about starting his own Podcast about #SalesStoriesIRL. 🚀⚡️⚡️
Not your typical sales stories Podcast 🤩☝️😁
We covered nurturing sales pipeline, seeking out your (about to) churn customers and their rate through AI, unlocking your new pipeline channels and how to analyse data for your revenue expansion teams and how to leverage each others networks on LinkedIn🚀 🚀

We are super excited to have hosted Carlos Lastres a Costa Rican native and a current China transplant, a Sr. Product Designer at Speechify and a TEDx Speaker at our Prunussy & Co pod 🚀🚀🚀
We asked about how he plans for and copes with 70% month-over-month growth at Speechify, why you should NOT follow your passion and how do you find a balancing act between following product vision and strategy vs. taking input from stakeholders into consideration and giving back to the community.

Super stoked to have had Kate Margolis Digital Product Lead to talk about all things design systems on Prunussy & Co ⚡️⚡️
Join us as we explore the benefits of design systems and share tips and best practices for building a future-proof design system for your business.
So, get ready to elevate your design process, streamline your workflow, and boost productivity with every episode. Let's get started!🚀🚀🚀
The best pod ever, thank you for coming Kate Margolis 💥💥💥

What makes Gen Z tick? Unlocking the secrets to marketing for the Next Generation 🔥
Had the pleasure of freestyling on our Prunussy & Co pod with Tak Maeda 🚀🚀🚀
Memelord by night for Brilliant Business - Gen Z Humor for Hire - Gen Z Humor for Hire (a marketing agency that helps brands create content and resonate with Gen Z) and CIA 😎marketing guru by day for FutureSight (A venture studio which is kind of like a venture capital firm, but they invest in creating their own startups to make them mature companies)
What is the main focus for startups and more entrepreneurial companies who are really looking to invest a lot into organic social media growth?
Do memes really appeal to Gen Z and how to create hilarious memes in a business context if your company wants to boost organic growth?

What is the new divide between New-school Product and Old-school Product and how do you launch a successful product? And can you use your product management expertise to validate an opportunity and develop a strategy?
After graduating from Massachusetts Institute of Technology Alejandro Simkievich got tired of writing functional product specifications and left the industry.
He is back and launching Produkando to support strategic initiatives. A product for product managers by product managers. It gives smart templates to help product managers work on strategic initiatives and save you time. A well-crafted product document is often indicative of a successful product and the bottom line.
Alejandro Simkievich has helped 100’s of businesses in various industries and sectors achieve 10 to 100x returns in his roles as Product Lead & Chief Product Officer.
Creating a successful product cannot be reduced to a formula.
However, there are some patterns that we can observe in many successful products.  Find out more on our Prunussy & Co Pod this week!