The question of how to create products has come up numerous times recently and that always signals to me that I should talk about it here on the podcast. So today is all about how to create products.

On today's podcast:
Your Product Funnel 

            What is it

            Why do you need one?

            How to create on

Creating products made simple

o   What is a lead magnet?

o   Selling down the funnel

o   Total value of a customer

o   Selling affiliate products

Instead of linking to the document on how to create a lead magnet, I included it below:

We all know that lead generation starts with the no cost offer at the top of
 our product funnel. I often get asked, what kind of lead generation product
 ideas make an irresistible no cost offer?
 
 Below find a quick and dirty list that should get you off and running creating
 your no cost products NOW!
 
 Some thoughts:
 The tendency is to give away too much. I like to explain it like this, when
 teaching someone something, there is the “what” and there is the “how”.
 
 Never give away the “how”. Give away the “what” it is; the steps, the tips or
 tricks, the “best”, but never give away the “how” to do it. Giving away too
 much will stall the sale of your product as they process and implement what
 you have given away for free.  Your prospects must pay for the “how.”

Use something like ChatGPT to generate some ideas to get your started. Please do not use content created by ChatGPT without editing it for your own unique perspective and voice.
 
 Keep it simple. One page is often best if it’s a list.
 Once created, use companies like Fiverr.com to make it pretty. For just a few
dollars you can hire a graphic designer to add a professional look and feel.

Make sure your free offer is what your target market wants and needs. Make
it about them, not about you and what you know.

Below are some examples of no cost offers to get you started.

Checklists –
 o (X Number) Things You Should Never Do
 o (X Number) Things You Should Always Do
 o (X Number) Things You Should Know About
 o (X Number) Things Every Successful ______ Knows
 
 Cheat Sheets
 Tips and Tricks
 Contests
 Courses
 Demos
 E-books
 Email Series
 Video Series
 Email Subscriptions
 Guides
 Tools
 How-To Guides
 Interviews with Experts
 Kits
 Original Data and Research
 Podcasts
 Slideshare Presentations
 Templates
 Tickets
 Resource Lists
 Free Trials
 Webinars
 White papers
 Worksheets
 One Pagers
 Quizzes - everyone loves a quiz

 This is not an exhaustive list but should provide a great place to start.

I hope you enjoy the episode….

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